Summer 2021 Marketing Course Offerings

All courses are offered online!

Exams are scheduled for the last day of class, per session (i.e. 7/2 and 8/13).

MKTG 3104 – Marketing Management - 5/24 - 7/2

Study of the marketing process from a macro and management viewpoint. The macro viewpoint includes the role of marketing in society. The management viewpoint includes the product, distribution, promotional, and pricing decisions. Students must have completed a minimum of 45 credit hours.  

MKTG 4204 – Consumer Behavior - 5/24 - 7/2

An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors with strong emphasis on implications for developing, executing, and assessing marketing strategy. Prerequisites are MKTG 3104 or MKTG 3104H.

MKTG 4304 – Marketing Communications - 5/24 - 7/2

Theory and application of an organization's marketing communications function. Includes traditional and digital channels. Development of a marketing communications plan, situation analysis, setting communication goals, creating message strategy, implementing the strategy using promotional mix variables, planning traditional and social media, and determining the communication budget. Prerequisites are MKTG 3104 or MKTG 3104H, MKTG 4204 or MKTG 4204H.

MKTG 4354 – Mktg Chnl & Lgst - 7/2 - 8/13

Management of the firm's distribution function. Study of the structure, functions, interactions, and activities of marketing channels. Analysis and development of integrated physical distribution and logistics systems for the firm. Prerequisites are MKTG 3104 or MKTG 3401H, MKTG 4204, BIT 2405 or STAT 3005, BIT 2406.

MKTG 4554 – Principles of Prof Selling - 5/24 - 7/2

Learn about the management of relationships between buyers and sellers to effectively build partnerships, including the importance of understanding buyer behavior to facilitate the sales process. Explore the concepts of prospecting customers, planning for the sales call, presentation skills, as well as the formal negotiation process and how these areas relate to adaptive selling. Address common sales management issues including how to manage cross-functional teams and their time and territories, as well as explore the ethical and legal issues that often arise throughout the sales process. Discuss the various career paths and opportunities within sales. Prerequisites are MKTG 3104 or MKTG 3104H.

MKTG 4754 – Strategic Marketing  - 7/2 - 8/13

An integrative course in marketing policy and strategy, employing comprehensive case problems in the formulation of marketing action programs and business policy. Perquisites are MKTG 3104 or 3104H, MKTG 4154, MKTG 4204 or MKTG 4204H.

MKTG 4404 - Field Practicum In Marketing - 5/24 - 8/13

Application of marketing concepts and theories to a specific business concept. On-site performance of marketing activities and a written analysis of the firm's marketing strategy and execution. Junior standing. Prerequisites are MKTG 3104 or MKTG 3104H. Must be pre-approved by Brian Collins and added by the MKTG department.