The Marketing Department offers a focused Master of Science program with a concentration in advanced marketing research.


This program is designed primarily to prepare students for careers in college or university teaching and research. The program has particular strengths in the areas of consumer behavior and in social and policy issues in marketing. Our graduates continuously excel in this field and have gone on to academic positions at a wide range of leading educational institutions including the Universities of Colorado, Minnesota, South Carolina, Virginia, Texas A&M, Iowa State, and Syracuse.

With a graduate degree in Marketing from the Pamplin College of Business, our students are offered an experience that simulates industry applications involving leadership, management, case studies, research, and more.

Marketing is

  • Communicating with customers
  • Driving success through analytics
  • Learning from industry experience
  • Building brands
  • Understanding an audience
  • Managing clients
  • Finding balance in purpose and numbers