The Digital Marketing Strategy (DMS) Concentration provides students with the knowledge and skills to enter Marketing and related fields with technical experience in Digital Product delivery and developing, analyzing, and enhancing firms' products on the web, mobile and social networks.

In addition to the standard Marketing major requirements, the DMS concentration consists of 9 credit hours of required courses.


MKTG 4254 Product and Price Management

(Pre: 3104, 4154, 4204)

MKTG 4264 Analytics for Marketing

(Pre: 3104, 4154, 4204)

MKTG 4604 Retail Management

(Pre: 3104)

  • For students interested in changing your major, adding a concentration or applying to the Pamplin College of Business, please contact the Undergraduate Advising Center (540) 231-6602. For more information visit


For Marketing-specific course information for the DMS concentration or minor contact:

Misty Blankenship

Administrative & Academic Manager 

(Liaison to UG Advising Center)