Focus your education on the building blocks of the Marketing industry. After completing core business curriculum requirements in areas such as Finance, Business Information Technology, Accounting, and Communications, choose from other departmental courses that allow you to target your interests. Learn about consumer behavior, Public Interest, Buyer-Seller Relationships, Business Policy & Strategy, and more.

Sample Curriculum 

Freshmen Year

Sophmore Year

 

Semester 1

English
Calculus & Matrices
Natural Science
Intro. Psychology or Sociology
Areas 6 and 7 requirements
Business Info Systems

Semester 2

English
Calculus & Matrices
Natural Science
Social Science Elective
Areas 6 and 7 requirements
Social Science Elective

 

 

Semester 1

Principles of accounting 
Principles of economics 
Quantitative methods in BIT 
Area 2 requirement 
Public speaking/Free elective

Semester 2

Principles of accounting 
Principles of economics 
Quantitative methods in BIT 
Area 2 requirement 

 

Junior & Senior Years

Prior to their junior year, students in the Pamplin College of Business declare a major. Once a major is declared, the curriculum becomes more tailored to the specific needs and interests of the students' major. The following series of required and elective courses are designed to give students the strongest foundation in marketing and management possible, as well as to allow some range of personal tailoring to students' interests and career plans.

College of Business Core Requirements

  • Management Theory & Leadership Practice Marketing
  • Marketing Management
  • Production and Operations Management
  • Introduction to Finance
  • Legal Environment of Business
  • Business Policy and Strategy (taken during the last semester of study)

Marketing Major Requirements

  • Marketing Research (may be taken concurrently with Marketing Management)
  • Consumer Behavior
  • Marketing Communications
  • Marketing Channels & Logistics
  • Buyer-Seller Relationships
  • Marketing Society and Public Interest
  • Strategic Marketing (taken during the last semester of study)
  • Marketing Electives (2)

In addition to these requirements there are numerous elective courses in the Pamplin College of Business and the Marketing Department that are available to students to enhance their curricula.