Marketing in a Digital World: Building Career-Ready Skills in MKTG 3164

As digital marketing continues to evolve with rapid technological advancements and the growing influence of AI, Virginia Tech is preparing students to meet these changes with confidence. Introduction to Digital Marketing Strategy (MKTG 3164), taught by Professor Monica Hillison, provides a hands-on foundation in the tools, analytics, and creative strategy shaping today’s digital marketplace. With coursework that mirrors real industry practices and integrates leading platforms, the class equips students with in-demand, job-ready skills. Read more here

Hokie Excellence on the National Stage: Virginia Tech’s Professional Sales Team Shines Across Competition Circuit 

This fall semester, Virginia Tech’s Professional Sales Team continues to make us proud, earning top finishes at three major collegiate sales competitions. Guided by Coaches Brian Collins and Mark Michalisin and competing against more than 100 universities and nearly 500 students nationwide, the team consistently demonstrates the prestige, professionalism, and drive that define Hokie excellence. From a virtual national challenge in Pittsburgh, to the competitive international stage in Orlando, to an inaugural event in Las Vegas led by Professors Collins and Michalisin in partnership with global industry leaders, our students delivered standout performances across every level of competition. Read the full spotlight here to see the impressive student achievements and learn how Virginia Tech’s Professional Sales Program continues its rise to the top in collegiate sales education.

Crafting a Versatile Future: The Journey of VT Senior and AMA President Lizzie Daniels

Balancing two majors and multiple leadership roles, senior Lizzie Daniels has built a reputation for dedication inside and outside the classroom. While pursuing a double-major in marketing management and finance, she prioritizes extracurricular involvement and professional experiences alongside her rigorous courseload. From leading the American Marketing Association as President to gaining hands-on consulting exposure at RSM International, she continues to shape a path defined by curiosity, initiative, and impact. Read more about Lizzie’s journey and accomplishments here. 

From Classroom to Career: Evan Hellmig Returns to Pamplin Advancement

Evan Hellmig, Marketing Management Class of ’23, has come full circle, returning to the Pamplin College of Business in a new professional chapter. After beginning his career in sales at Otis Elevator, Hellmig sought a new direction and applied for an opening on Pamplin’s advancement team, where he landed the job. Drawing on the hands-on experiences and professional preparation he gained as a student, he now supports Pamplin’s mission in his role as Assistant Director for Leadership Gifts. Read the full spotlight here to learn how his academic journey shaped his path back to Blacksburg.