Kim Daniloski

Associate Collegiate Professor
Kim Daniloski
2054 Pamplin (0236)

Teaching Interest:

  • Marketing research
  • Marketing for non-profit organizations
  • Consumer behavior

Research Interests:

  • Consumer decision-making
  • Narrative persuasion
  • Social marketing/social change
  • International service learning

Selected Publications:

  • Hamby, A., Brinberg, D., & Daniloski, K. (2017). Reflecting on the journey: Mechanisms in narrative persuasion. Journal of Consumer Psychology, 27(1), 11-22. doi:10.1016/j.jcps.2016.06.005
  • Weaver, K., Daniloski, K., Schwarz, N., & Cottone, K. (2015). The role of social comparison for maximizers and satisficers: Wanting the best or wanting to be the best? Journal of Consumer Psychology, 25(3), 372-388.
  • Hamby, A., Daniloski, K., & Brinberg, D. (2015). How consumer reviews persuade through narratives. Journal of Business Research, 58(6), 1242-1250.
  • Hamby, A., Pierce, M., Daniloski, K., & Brinberg, D. (2011). The use of participatory action research to create a positive youth development program. Social Marketing Quarterly, 17(3), 2-17.
  • Emery, C., Daniloski, K., & Hamby. A. (2011). The reciprocal effects of self-view as a leader and leadership emergence. Small Group Research, 42(2), 199-224.
  • Maniscalco, C., Daniloski, K., & Brinberg, D. (2010). The impact of relationship stage on the determinants of trust in the pharmacist-client relationship:  Results from a social marketing campaign. Social Marketing Quarterly, 16(4), 18-40.

Additional Information:

Dr. Daniloski earned her BA in communication studies, her MS in marketing research, and her PhD in marketing from Virginia Tech.  Her research interests include narrative persuasion, social marketing, and international service learning.  Her work has appeared in the Journal of Consumer Psychology, the Journal of Business ResearchSmall Group Research, and Social Marketing Quarterly.