Chung-Kue (Jennifer) Hsu


Teaching Interest:

Principles of Advertising, Consumer Behavior

Research Interests:

Advertising, Cross-cultural consumer behavior

Selected Publications:

Hsu, Chung-kue Jennifer (forthcoming), "Selling Products by Selling Brand Purpose," Journal of Brand Strategy.

Hsu, Chung-kue Jennifer (2013), "Selling American Beauty to Teen Girls: A Content Analysis of Female Celebrity Advertisements in Seventeen," Advertising & Society Review, 14(2), DOI: 10.1353/asr.2013.0015

Stafford, Marla Royne, Nancy Spears and Chung-kue Hsu (2003), “Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model,” Journal of Current Issues and Research in Advertising, 25 (2), 13-20.

Hsu, Chung-kue and Daniella McDonald (2002), "An Examination on Multiple Celebrity Endorsers in Advertising," Journal of Product and Brand Management, 11 (1),19-27.

Jennifer Hsu


  • B.B.A., National Taiwan University, 1990
  • Ph. D., University of Illinois at Urbana-Champaign, 1998