Juncai Jiang

Assistant Professor

Teaching Interest:

Marketing Research, Marketing Analytics, Pricing, Retailing

Research Interests:

Consumer Search, Crowdsourcing Contests, Charitable Giving, Innovation and Entrepreneurship, Mobile Platforms and Mobile App Industry, Online Advertising

Selected Publications:

Jiang, Juncai, Nanda Kumar, Brian T. Ratchford, "Price-Matching Guarantees with Endogenous Consumer Search," Management Science, Forthcoming.


Juncai Jiang


  • BS, Computer Science, Tianjin University
  • MS, Management Science, Tianjin University
  • PhD, Marketing, The University of Texas at Dallas