Laurel Schirr

Adjunct

Teaching Interest:

International Marketing, Advertising, Marketing Communications, Marketing Management, and Consumer Behavior.

Research Interests:

Sales and sales management, Pedagogy, Social Media Marketing

Selected Publications:

Schirr, Gary R. and Laurel E. Schirr “Cross-cultural Selling and Sales Management: Issues from Real World Experience,” Journal of Selling and Major Account Management, Volume 12, Number 2, Spring 2012, pages 53-60.

Schirr, Gary R. and Laurel E. Schirr “The Dearth of the Salesperson in Marketing Research, Revisited,” Journal of Selling and Major Account Management,Volume 12, Number 1, Winter 2012, pages 46-56.

Co-authored a paper “Servant Leadership: Authentic Empowerment for Multi-dimensional Sales Performance, An empirical investigation” presented at 2011 National Conference in Sales and Sales Management held in Orlando,FL on April 1, 2011

Co-authored a paper "The Servant as Sales Manager: Ethical Empowerment for Customer Orientation and Effective Selling." which was presented March 26th at the 2009 National Conference in Sales and Sales Management held in Norfolk, VA.

Additional Information:

Faculty Advisor to American Marketing Association @ VT

 

Laurel Schirr

Education:

  • B.S., Miami University; Education
  • M.M., Kellogg School of Management; Northwestern University; Marketing & Finance