International Marketing, Advertising, Marketing Communications, Marketing Management, and Consumer Behavior.
Sales and sales management, Pedagogy, Social Media Marketing
Schirr, Gary R. and Laurel E. Schirr “Cross-cultural Selling and Sales Management: Issues from Real World Experience,” Journal of Selling and Major Account Management, Volume 12, Number 2, Spring 2012, pages 53-60.
Schirr, Gary R. and Laurel E. Schirr “The Dearth of the Salesperson in Marketing Research, Revisited,” Journal of Selling and Major Account Management,Volume 12, Number 1, Winter 2012, pages 46-56.
Co-authored a paper “Servant Leadership: Authentic Empowerment for Multi-dimensional Sales Performance, An empirical investigation” presented at 2011 National Conference in Sales and Sales Management held in Orlando,FL on April 1, 2011
Co-authored a paper "The Servant as Sales Manager: Ethical Empowerment for Customer Orientation and Effective Selling." which was presented March 26th at the 2009 National Conference in Sales and Sales Management held in Norfolk, VA.
Faculty Advisor to American Marketing Association @ VT
- (540) 231-3764
- 3065 Pamplin (0236)
- B.S., Miami University; Education
- M.M., Kellogg School of Management; Northwestern University; Marketing & Finance