Laurel Schirr

Instructor

Laurel E. Schirr                                                                           

Laurel is an Instructor for the Marketing Department and the Faculty Advisor for the American Marketing Association at Virginia Tech.  American Marketing Association @ VT

Before moving to Blacksburg, Laurel’s career was in marketing and finance in Chicago, Hong Kong and Singapore. She has worked as a product manager for financial products, an investment officer for high net worth individuals, managed an international relocation service in Asia, and been a sales trainer for Bloomberg LP Singapore. In addition to teaching at Virginia Tech, she also consults for the Virginia Government Financial Officers’ Association, the Treasurers’ Association of Virginia, and has been a Corporate Trainer for Workforce Development.

Teaching Interest: Laurel has taught Marketing Communications, International Marketing, Marketing Management, Advertising, Strategic Marketing, Product and Price Management, Consumer Behavior and Marketing, Society and Public Interests for VT at the undergraduate level. She has also taught in the MBA programs and VT’s Bridge to Business Post-Doctoral Program.  

Research Interests: Sales and sales management, Pedagogy, Social Media Marketing

Selected Publications: Laurel has co-authored ten articles on sales management, social media and pedagogy and has presented at conferences on the subjects of pedagogy and sales management.

Education:

B.S., Miami University; Education

M.M., Kellogg School of Management; Northwestern University; Marketing & Finance

 

 

Laurel Schirr

Education:

  • B.S., Miami University; Education
  • M.M., Kellogg School of Management; Northwestern University; Marketing & Finance