M. Joseph Sirgy
Virginia Tech Real Estate Professor of Marketing
Teaching interests include consumer behavior, marketing communications, international marketing, real estate marketing, marketing research, startegic marketing, and marketing and society.
Quality‐of‐life studies: This broad research program involves the development of theoretical concepts, methods and measures related to subjective well being, consumer well being, employee well being, community well-being, neighborhood well being, housing well being, traveler/tourist well being, elderly well being, Internet well being, patient well being, transportation well being, among others.
Consumer self‐concept: This research program involves the development of theoretical models of self‐image congruence and measures that are effective in predicting a variety of consumer behavior phenomena (e.g.,brand perception, brand preference, brand choice, brand purchase, customer satisfaction, customer loyalty, and customer well‐being).
Business ethics: One research program involves the development of codes of ethics for schools of business and its professional disciplines of marketing, management, accounting, finance, etc. A second research program involves the development of the concept of quality‐of‐life marketing as a business philosophy. A third research program involves corporate performance measurement and corporate social responsibility.