Yegyu Han is a second-year doctoral candidate in Marketing at Virginia Tech. She received her B.A. in Business Administration as well as her M.S. in Marketing from Korea University.
Yegyu’s research interests are in the areas of Consumer Psychology and Consumer Decision Making.
She is currently working on a research publication, where she and two others presented at a 2015 conference titled, “Time to Possess, Time to Progress: The Impact of Temporal Ownership on Time Perception,” Association for Consumer Research, AP-Asia-Pacific Advances in Consumer Research, Hong Kong.