Daniel Villanova

Daniel Villanova is a doctoral student in Marketing in the Pamplin College of Business at Virginia Tech.

Daniel earned a BS in business administration with concentrations in marketing and management from Appalachian State University.

He serves as one of the department’s Graduate Student Assembly representatives and is a member of the Association of Consumer Research and Society for Consumer Psychology.

His research interests include numerical cognition and consumer inference-making.

Daniel Villanova