Research

2022

Madan, Shilpa, Krishna Savani, and Gita Venkataramani Johar (2022), "How you look is who you are: The appearance reveals character lay theory increases support for facial profiling," Journal of Personality and Social Psychology. https://doi.org/10.1037/pspa0000307

Madan, Shilpa, Krishna Savani, and Constantine S. Katsikeas (2022), "Privacy please: Power distance and people’s responses to data breaches across countries," Journal of International Business Studies. https://doi.org/10.1057/s41267-022-00519-5

“Entrepreneurial Learning and Disincentives in Crowdfunding Markets”, Management Science, forthcoming, Yan Xu and Jian Ni

2021

Nanakdewa, Kevin, Shilpa Madan, Krishna Savani, and Hazel Rose Markus (2021), "The Salience of Choice Fuels Independence: Implications for Self-perception, Cognition, and Behavior," Proceedings of the National Academy of Sciences 118, no. 30.

2020

Bagchi, Rajesh, Sung Ham, and Chuan He, “Strategic Implications of Confirmation Bias Inducing Advertising,” forthcoming, Production and Operations Management.

Hock, Stefan, Rajesh Bagchi, and Thomas Anderson (2020), “Promotional Games Increase Consumer Conversion Rate and Spending,” Journal of Consumer Research, forthcoming.

Jiang, Juncai, and Yu Wang (2020), “A Theoretical and Empirical Investigation of Feedback in Ideation Contests,” Production and Operations Management, 29 (2), 481-500.

Siddiqui, Rafay, Christopher Ling, and Frank May, “Reminders of One’s Middle Name Result in Decreased Indulgence,” Journal of Consumer Psychology, forthcoming.

Villanova, Daniel, Elise Chandon Ince, and Rajesh Bagchi (2020), “To Explain or Not: How Process Explanations Impact Assessments of Predictors,” Journal of Experimental Psychology: Applied, 26 (1), 144-157.

2019

Zamack-Rugar, Yael, Canan Corus, and David Brinberg (2019), “If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence-Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success” Journal of Marketing Research, forthcoming.

Lembregts, Christophe, and Mario Pandelaere (2019), “Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat.” Journal of Marketing Research 56, 104-122.

Sinha, Jayati, and Rajesh Bagchi (2019), “Role of Ambient Temperature in Influencing Willingness-To-Pay in Auctions and Negotiations,” Journal of Marketing, 83 (4), 121-138.

Zhu, Meng, Rajesh Bagchi, and Stefan Hock (2019), “The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit,” Journal of Consumer Research, 45 (5), 1068-1084. 

2018

Carnabuci, Gianluca, Cécile Emery, and David Brinberg (2018), “Emergent leadership structures in informal groups: A dynamic, cognitively informed network model,” Organization Science. 29 (1), 118-133.

David, Derick, and Rajesh Bagchi (2018), “How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise,” Journal of Marketing Research, 55 (5), 655-666.

Estes, Richard, and Joseph Sirgy (2018), “Advances in Well-Being: Toward a Better World”, London: Rowman & Littlefield Publishers.

Hock, Stefan, and Rajesh Bagchi (2018), “The Impact of Crowding on Calorie Consumption,” Journal of Consumer Research, 44 (5), 1123-1140.

May, Frank, and Caglar Irmak (2018), “The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient,” Journal of Consumer Research, 45 (2), 383-402.

Sevilla, Julio, Mathew Isaac, and Rajesh Bagchi (2018), “Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgements,” Journal of Marketing, 82 (6), 150-164.

Stamatogiannakis, Antonios, Amitava Chattopadhyay, and Dipankar Chakravarti (2018), “Attainment versus maintenance goals: Perceived difficulty and impact on goal choice,” Organizational Behavior and Human Decision Processes, 149, 17-34.

Van Kerckhove, Anneleen, and Mario Pandelaere (2018), “Swiping is the new liking: How product orientation shapes product evaluations conveyed through swiping,” Journal of Consumer Research, 45, 633-647.

2017

Bagchi, Rajesh, Lauren Block, Rebecca Hamilton, and Julie Ozanne (2017), “A Field Guide for the Review Process: Writing and Responding to Peer Reviews,” Journal of Consumer Research, 43 (5), 860-872.

Jiang, Juncai, Nanda Kumar, and Brian Ratchford (2017), “Price-Matching Guarantees with Endogenous Consumer Search,” Management Science, 63 (10), 3489-3513.

May, Frank (2017), “The Effect of Event Markers on Intertemporal Choice is Moderated by the Reliance on Emotions Versus Reason to Make Decisions,” Journal of Consumer Research, 44 (2), 313-331.

Monga, Ashwani, Frank May, and Rajesh Bagchi (2017), “Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates,” Journal of Consumer Research, 44 (4), 833-852.

Siddiqui, Rafay, Frank May, and Ashwani Monga (2017), “Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices,” Journal of Consumer Research, 43 (6), 932-949.