Seminar Series
The Marketing Department at Virginia Tech will be hosting its Spring Seminar Series, featuring six accomplished professors from leading universities. This distinguished group includes Tat Chan (Wash U), Peggy Liu (U. Pitt), Blair Kidwell (North Texas), Aaron Garvey (Kentucky), Brad Shapiro (U. Chicago), and Xiao Liu (NYU). These six professors will be visiting Blacksburg to present their cutting-edge research, engage in dynamic discussions with Virginia Tech faculty and PhD students, and foster collaboration across institutions. The initiative underscores the department’s commitment to advancing marketing research and building meaningful academic partnerships. Join us in celebrating this vibrant exchange of ideas and innovation.
Faculty Organizers: Shreyans Goenka, Broderick Turner, Boya Xu, and Yan Xu
Spring 2025 Schedule
Date: Wednesday, February 12
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Yan Xu
Presentation: The Impact of Recommender Systems on Content Consumption and Production: Evidence from Field Experiments and Structural Modeling (information)
Date: Friday, February 21
Time: 1:30 – 3:00 PM
Location: Pamplin 1045
Faculty Host: Broderick Turner
Presentation: It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others' Involvement Across the Customer Decision Journey
Date: Wednesday, March 19
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Shreyans Goenka
Presentation: “Pet Project”: How AI can Promote Consideration of Animal Shelter Adoption
Approximately 6.3 million companion animals enter U.S. animal shelters nationwide every year. Close to 10% of them will be euthanized, if not adopted. This project investigates the motivations behind people's decisions to adopt from shelters, and what makes people, who would otherwise purchase a pet through a breeder, more inclined to choose adoption. Leveraging these insights, this project develops an AI-powered platform to address these preferences directly. By bridging preference gaps with intelligent recommendations, this project demonstrates how psychology and technology can combine to address societal issues and support marginalized populations.
Date: Friday, March 28
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Broderick Turner
Presentation: Generative AI as a Confederate Agent: The LUCID Framework for Controlled Human-AI Interaction Research
Date: Friday, April 18
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Boya Xu
Presentation: Permission Advertising: Understanding Pre-Roll Ads Leveraging Artificial Empathy
Date: Friday, May 16
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Boya Xu
Presentation: To be announced
To receive a calendar, invite to the seminar you plan to attend, reach out to: spring-2025-mktg-department-associates-g@vt.edu