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Seminar Series

The Marketing Department at Virginia Tech will be hosting its Spring Seminar Series, featuring six accomplished professors from leading universities. This distinguished group includes Tat Chan (Wash U), Peggy Liu (U. Pitt), Blair Kidwell (North Texas), Aaron Garvey (Kentucky), Brad Shapiro (U. Chicago), and Xiao Liu (NYU). These six professors will be visiting Blacksburg to present their cutting-edge research, engage in dynamic discussions with Virginia Tech faculty and PhD students, and foster collaboration across institutions. The initiative underscores the department’s commitment to advancing marketing research and building meaningful academic partnerships. Join us in celebrating this vibrant exchange of ideas and innovation.

Faculty Organizers: Shreyans Goenka, Broderick Turner, Boya Xu, and Yan Xu

Spring 2025 Schedule

Tat Chan – Washington University
Tat Chan – Washington University

Date: Wednesday, February 12
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Yan Xu
Presentation: The Impact of Recommender Systems on Content Consumption and Production: Evidence from Field Experiments and Structural Modeling (information)

Peggy Liu – University of Pittsburgh
Peggy Liu – University of Pittsburgh

Date: Friday, February 21
Time: 1:30 – 3:00 PM
Location: Pamplin 1045
Faculty Host: Broderick Turner
Presentation: To be announced

Blair Kidwell – University of North Texas
Blair Kidwell – University of North Texas

Date: Wednesday, March 19
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Shreyans Goenka
Presentation: To be announced

Aaron Garvey – University of Kentucky
Aaron Garvey – University of Kentucky

Date: Friday, March 28
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Broderick Turner
Presentation: To be announced

Brad Shapiro – University of Chicago
Brad Shapiro – University of Chicago

Date: Friday, April 18
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Boya Xu
Presentation: To be announced

Xiao Liu – New York University
Xiao Liu – New York University

Date: Friday, May 16
Time: 10:00 – 11:30 AM
Location: Pamplin 1045
Faculty Host: Boya Xu
Presentation: To be announced

To receive a calendar, invite to the seminar you plan to attend, reach out to: spring-2025-mktg-department-associates-g@vt.edu