Concentrations
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Marketing Management (no-concentration)The Bachelor of Science in Business Marketing Management Major provides students with a wide variety of knowledge to serve as building blocks for today's business world. Students meet the challenge with an overall exposure and proficiency in research, social media, communications, consumer behaviors, as well branding and strategic planning.
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Digital Marketing Strategy (DMS)The Digital Marketing Strategy (DMS) Concentration provides students with the knowledge and skills to enter Marketing and related fields with technical experience in Digital Product delivery and developing, analyzing, and enhancing firms' products on the web, mobile and social networks.
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Professional Sales Concentration (PRSL)The Bachelor of Science in Business Marketing Management Major Concentration: Professional Sales (PRSL) program in the Marketing Department in the Pamplin College of Business is designed to prepare students for careers in professional sales. According to a study by the Chally Group, nearly "66 percent of all college and university graduates will enter a sales career." Furthermore, data shows that over 80 percent of all marketing graduates nationally will accept a sales position.