Spotlights

We are excited to spotlight the Virginia Economic Development Program, which works in partnership with the Virginia International Trade Alliance. These groups collaborate to provide funding and support by partnering with Virginia institutions of higher education and Virginia-based businesses looking to expand into new international markets. This program was piloted this fall at Pamplin College of Business, in collaboration with four Virginia-based companies. The students work directly with Virginia Tech undergraduate students, who develop marketing strategies for these businesses seeking to expand internationally

This week, we have the pleasure of spotlighting Sally Steppling. Sally is a current graduate student getting her master’s in business analytics and is also the account manager of the PRISM account for PRISM. Sally was able to share with us how PRISM has influenced her career path and her continued success.

Earlier this summer, Virginia Tech students were able to travel to Dubai through the Business and Culture in Dubai Study Abroad Program! Students were able to go on a number of exciting corporate visits to FlyDubai, DU, Dubai Marine Resort & Spa, and Emirates Mining. Additionally, they were able to visit governmental agencies such as Brand Dubai and the United States Consul General. During these visits, they were able to meet with the Government of Dubai’s central marketing team and learn about their strategy on Marketing the Emirate globally. We spoke to Professor Adbul, Meena Zaheen, and Jack Luczak who are all thrilled to share more about their experience traveling to Dubai!

This week, we are thrilled to spotlight the Marketing Department’s amazing Graduate Assistant, Grayson Lawrence! Grayson is currently getting her Master’s in Business Analytics. She shares with us some of the most valuable things she has learned as a Hokie and advice for current students!

This week, we have the pleasure of spotlighting the Marketing Department's very own, Sadie Jeter. Sadie has played a pivotal role in the success of the Marketing Department and her efforts do not go unnoticed. As Sadie wraps up her senior year, she shares her experience working with the Marketing Department and advice for students.

This week we were able to connect with current Marketing Management student Katie Ramboyong. This upcoming summer, Katie will be working for her dream job as a Product Line Management (PLM) intern with Under Armour! We were able to discuss her approaches on self-marketing and the steps she took in preparing for this amazing opportunity.

This week, we are spotlighting the incoming President of The Junior Marketing Advisory Board! Melanie shared about the responsibilities of a JMAB member and the opportunities she has found through JMAB.

Welcome to another Pamplin Student Spotlight! This week, we are spotlighting Junior Angelina Jannace who is majoring in Marketing with a concentration in Digital Marketing Strategy. Angelina shared more about her involvement at Virginia Tech, what brought her to Marketing, and her experience as an intern this summer.

Welcome to another Pamplin Student Spotlight! We had the pleasure of talking to Senior Annie Hunter, who is the current President of the Junior Marketing Advisory Board, an Account Manager for VT Prism, and will be starting as a Brand Analyst at Altria after she graduates this December.

For a while now there has been a trio of students working behind the scenes to help the marketing department run.

Welcome to another student spotlight! We had the pleasure of speaking to Taylor Fitchett, who is a junior pursuing a dual degree in Consulting, Analytics, and Marketing. She is the Marketing Chair on Virginia Tech Honor's College Student Council, Student Advocate for the Deans Advisory Board of Students, and she is a part of the Consulting Group at VT. Follow along to learn more about her amazing involvement! #vtmktg #studentspotlight

My primary responsibilities with Men’s Basketball are creating all the graphics for various social channels as well as the Virginia Tech Athletics website. I also serve as the photographer for the team. This includes both home and away games, special events, and recruiting visits.

Welcome to another Pamplin Student Spotlight! Today, we are highlighting Samantha Terry, who is a senior pursuing a dual degree in Marketing and Management. She is the current President of the Junior Marketing Advisory Board. Follow along to learn more about her opportunities taken from the role

Looking for internships with larger companies? Follow along to dive deeper into Julia’s summer internship experience!

Congratulations to our students and faculty for their outstanding achievements in the RNMKRS Virtual Sales Competition!

A few weeks ago our PRISM Executive Team had the opportunity to travel to Los Angeles, California to engage in Digital Summit 2022. Digital Summit focuses on all things digital marketing and allows attendees to explore topics in the Metaverse, influence of data analytics over the marketplace, and top trends to boost creativity. Anna Sherrod who serves as the current Chief Marketing Officer said this, “I am always so thankful for the real-world opportunities PRISM allows me to receive while still a student at Virginia Tech!” Along with engaging with the conference, PRISM Exec and faculty advisor Donna Wertalik had the chance to spend time with alumni who currently reside at some of the largest companies in the world, including HBO Max and Disney.

Welcome to our 1st Student Spotlight of the fall! Today, we are highlighting Natalie DePasquale, who is a senior majoring in Marketing Management with a minor in Spanish. She had the opportunity to gain plenty of hands-on experience during her internship with PepsiCo Frito-Lay.