Spotlights
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Article ItemProfessor Shane Wang awarded 2024 MSI Scholar! , article Date: Nov 07, 2024
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Article ItemDr. Broderick Turner and Angela Yi featured on AI-Curious Podcast , article Date: Oct 14, 2024
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Article ItemSally Steppling, account manager of PRISM , article
This week, we have the pleasure of spotlighting Sally Steppling. Sally is a current graduate student getting her master’s in business analytics and is also the account manager of the PRISM account for PRISM. Sally was able to share with us how PRISM has influenced her career path and her continued success.
Date: Sep 13, 2024 -
Article ItemAssistant Professor Boya Xu wins American Statistical Association (ASA) Doctoral Dissertation Research Award! , article
We are proud to announce that our Virginia Tech Assistant Professor of Marketing, Boya Xu, has been awarded this year's American Statistical Association (ASA) Doctoral Dissertation Research Award for her paper, “A Scalable Recommendation Engine for New Users and Items.
Date: Aug 23, 2024 -
Article ItemVirginia Tech Students Travel to Dubai! , article
Earlier this summer, Virginia Tech students were able to travel to Dubai through the Business and Culture in Dubai Study Abroad Program! Students were able to go on a number of exciting corporate visits to FlyDubai, DU, Dubai Marine Resort & Spa, and Emirates Mining. Additionally, they were able to visit governmental agencies such as Brand Dubai and the United States Consul General. During these visits, they were able to meet with the Government of Dubai’s central marketing team and learn about their strategy on Marketing the Emirate globally. We spoke to Professor Adbul, Meena Zaheen, and Jack Luczak who are all thrilled to share more about their experience traveling to Dubai!
Date: Aug 16, 2024 -
Article ItemGrayson Lawrence: Graduate Assistant , article
This week, we are thrilled to spotlight the Marketing Department’s amazing Graduate Assistant, Grayson Lawrence! Grayson is currently getting her Master’s in Business Analytics. She shares with us some of the most valuable things she has learned as a Hokie and advice for current students!
Date: May 13, 2024 -
Article ItemSadie Jeter: Marketing Department Associate , article
This week, we have the pleasure of spotlighting the Marketing Department's very own, Sadie Jeter. Sadie has played a pivotal role in the success of the Marketing Department and her efforts do not go unnoticed. As Sadie wraps up her senior year, she shares her experience working with the Marketing Department and advice for students.
Date: May 01, 2024 -
Article ItemSteve Matuszak Wins 2024 Teaching Scholar Award , article Date: Apr 29, 2024
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Article ItemMaeleigh Moore: Content Creator and VT Athletics Intern , article Date: Apr 22, 2024
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Article ItemAI in Marketing with Dr. Shilpa Rao , article Date: Apr 19, 2024
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Article ItemHanna Kron - Senior Affiliate Partnerships Strategist , article Date: Apr 10, 2024
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Article ItemCori Carraway Joins the Marketing Advisory Board! , article Date: Apr 01, 2024
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Article ItemKatie Ramboyong: Incoming PLM Intern , article
This week we were able to connect with current Marketing Management student Katie Ramboyong. This upcoming summer, Katie will be working for her dream job as a Product Line Management (PLM) intern with Under Armour! We were able to discuss her approaches on self-marketing and the steps she took in preparing for this amazing opportunity.
Date: Mar 20, 2024 -
Article ItemLaila Houser: Senior Account Executive , article
We are here to spotlight an amazing alumnus, Laila Houser, former member of PRISM and current Senior Account Executive for GUT Agency! Most recently, Laila has worked on the Google Pixel advertisement for the Super Bowl. Laila shared how her connections have let her achieve her ambitions and advice for current students looking to go into marketing.
Date: Mar 13, 2024 -
Article ItemBernie Thrasher: Trailer Editor at TRANSIT! , article
This week, we spotlight Bernie Thrasher, a treasured VT Marketing alumnus who now serves as a Trailer Editor at TRANSIT! Recently, Bernie has cut trailers for Old Dads, Spies in Disguise, and The Super Mario Bros. Movie. Throughout our interview, Bernie shared his path to entertainment, highlighting the unique edge a Marketing degree provides in entertainment, and emphasizing the importance of trusting the process while pursuing your dream job.
Date: Feb 27, 2024 -
Article ItemMelanie Vieyra - Incoming JMAB President , article
This week, we are spotlighting the incoming President of The Junior Marketing Advisory Board! Melanie shared about the responsibilities of a JMAB member and the opportunities she has found through JMAB.
Date: Nov 30, 2023 -
Article ItemDr. Shane Wang Wins Four Prestigious Recognitions! , article
Dr. Shane Wang is a Professor of Marketing and Graduate Program Director here in Pamplin. His research focuses on artificial intelligence and machine learning techniques with concentrations in Online Word-of-Mouth and unstructured Data Analysis, Statistical Methods for Consumer Research, and Fintech and Marketing-IS Interface.
Date: Nov 15, 2023 -
Article ItemDonna Wertalik: Voices of Privacy Co-Host & Director of Marketing Strategy and Analytics , article
This week, we spotlight a remarkable woman who is no stranger to Virginia Tech marketing students: Professor Donna Wertalik. You may know her through your studies in Marketing Management and Careers in Marketing, or your involvement in student organizations such as the Junior Marketing Advisory Board and PRISM. No matter how you know her, you know that she is an incredibly dynamic and insightful individual. And that she loves marketing. Today, we are here to talk about Professor Wertalik’s work in the online privacy space through her current passion project, Voices Of Privacy: how it began, how it informs, and how it empowers.
Date: Nov 08, 2023 -
Article ItemCasey Malinowski: VP of Social Strategy , article
This week, we are spotlighting Casey Malinowski, an outstanding VT Marketing alumni, who has worked on many notable projects, including Peacock TV, Keeping Up With The Kardashians: Final Season, and the Will & Grace revival! Casey shared the highlights and challenges of his 10 years in social media marketing and announced his newest adventure: VP of Social Media Strategy at Deep Focus! Thank you, Casey!
Date: Oct 25, 2023 -
Article ItemAngelina Jannace - Student Spotlight , article
Welcome to another Pamplin Student Spotlight! This week, we are spotlighting Junior Angelina Jannace who is majoring in Marketing with a concentration in Digital Marketing Strategy. Angelina shared more about her involvement at Virginia Tech, what brought her to Marketing, and her experience as an intern this summer.
Date: Oct 16, 2023 -
Article ItemKatie Czerwonka - Associate Director , article
This week we are spotlighting amazing alum Katie Czerwonka! Katie is currently an Associate Director at Digitas in New York City. Katie shared what led her to Marketing, the most rewarding project she worked on, and advice for current Marketing students.
Date: Oct 05, 2023 -
General ItemSeth Lytton Joins The Marketing Advisory Board! Date: Oct 04, 2023
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Article ItemIntroducing Dr. Ni and Dr. Zhu! , article
This week, we want to properly introduce our newest members of the VT Marketing Department: Professor Dr. Jian Ni and Professor Dr. Meng Zhu! We discussed how life led them to Virginia Tech, their focus on interdisciplinary research, their refreshing perspective on maintaining a growth mindset, and the potential for innovative marketing at Virginia Tech.
Date: Sep 29, 2023 -
Article ItemErik Nuenighoff – Director of Photography , article
This week, we spoke with stellar VT Marketing alumni, Erik Nuenighoff. Recently, Erik has worked on projects with the ESPN SEC Network, Jose Cuervo, Popeyes, and Jack Harlow. We discussed his life as a new dad working freelance in film and photography, the importance of building your network, and Erik’s advice for marketing students as they enter the real world.
Date: Sep 21, 2023 -
Article ItemAnnie Hunter - JMAB President and Prism Account Manager , article
Welcome to another Pamplin Student Spotlight! We had the pleasure of talking to Senior Annie Hunter, who is the current President of the Junior Marketing Advisory Board, an Account Manager for VT Prism, and will be starting as a Brand Analyst at Altria after she graduates this December.
Date: Sep 15, 2023 -
Article ItemMarketing's Behind The Scenes Trio Graduates , article
For a while now there has been a trio of students working behind the scenes to help the marketing department run.
Date: May 19, 2023 -
Article ItemTaylor Fitchett- Marketing Chair of Honors College Student Council , article
Welcome to another student spotlight! We had the pleasure of speaking to Taylor Fitchett, who is a junior pursuing a dual degree in Consulting, Analytics, and Marketing. She is the Marketing Chair on Virginia Tech Honor's College Student Council, Student Advocate for the Deans Advisory Board of Students, and she is a part of the Consulting Group at VT. Follow along to learn more about her amazing involvement! #vtmktg #studentspotlight
Date: Apr 12, 2023 -
Article ItemJack Campbell- Director of Multimedia- VT PRISM and Graphic Design Intern for Virginia Tech Men's Basketball Team , article
My primary responsibilities with Men’s Basketball are creating all the graphics for various social channels as well as the Virginia Tech Athletics website. I also serve as the photographer for the team. This includes both home and away games, special events, and recruiting visits.
Date: Apr 05, 2023 -
Article ItemProfessor of Practice Mark Michalisin Launches Debut Book , article
Have you ever had a dream or goal that seems out of reach? Well, Professor of Practice Mark Michalisin from Marketing in the Pamplin College of Business may just have some words of wisdom. In his new book entitled “In The Arena: From the Boardroom to the Classroom”, we hear first hand experience of Michalisin’s successes and failures, but also how he overcomes them with a short list of quotes taped to his wall. Even more unique, he didn’t just write this book, his students wrote an entire chapter based off of the lessons he’s taught them. When we sat down with Professor Michalisin he said the number one thing he’d say to students and anyone listening would be to “never, ever give up.”
Date: Apr 05, 2023 -
Article ItemKaitlyn Kicia: Women’s History Month Spotlight , article
In light of Women's History Month, we had the chance to speak with VT Alum Kaitlyn Kicia. Follow along to dive deeper and learn about her incredible career path!
Date: Mar 28, 2023 -
Article ItemStudent Spotlight- Samantha Terry, JMAB President , article
Welcome to another Pamplin Student Spotlight! Today, we are highlighting Samantha Terry, who is a senior pursuing a dual degree in Marketing and Management. She is the current President of the Junior Marketing Advisory Board. Follow along to learn more about her opportunities taken from the role
Date: Mar 16, 2023 -
Article ItemDr. Shreyans Goenka Wins at National Conference , article
We are proud to announce that Dr. Shreyans Goenka has been named author of "Best Competitive Paper" at the national Society for Consumer Psychology in Puerto Rico!
Date: Mar 09, 2023 -
Article ItemKasey Casella: MDA Alum, worked @ Levi Strauss & Co. as Global Program Manager, now future doctor! , article
Follow along to dive deeper and learn about Kasey's incredible journey!
Date: Feb 20, 2023 -
Article ItemStudent Spotlight: Julia Kemly , article
Looking for internships with larger companies? Follow along to dive deeper into Julia’s summer internship experience!
Date: Dec 16, 2022 -
Article ItemVirginia Tech RNMKRS Performance , article
Congratulations to our students and faculty for their outstanding achievements in the RNMKRS Virtual Sales Competition!
Date: Dec 09, 2022 -
Article ItemIvy Bryant Joins Pamplin Marketing Advisory Board , article
Making her debut this past weekend at the Marketing Advisory Board's bi-annual board meeting, Ivy Bryant was welcomed as the 17th member of the organization. Bryant graduated in 2003 with a Bachelor’s in Marketing and then again from Howard University, receiving her MBA. Since then, Bryant has spent the last four and a half years living in Washington, DC working as the Vice President for Enterprise Operations at Cigna, one of the nation's largest insurance companies.
Date: Dec 08, 2022 -
Article ItemRecipients of Nicosia Best Paper Award 2022- VT Faculty , article
Jinyan Xiang and Prof. Dr. Mario Pandelaere (of Virginia Tech) won the Nicosia Best Paper Award at this year’s Association for Consumer Research Conference (ACR), with their submission “Economic Inequality Shapes Consumers' Engagement in the Sharing Economy”.
Date: Dec 06, 2022 -
Article ItemAlumni Sandy Bass Takes on Disney , article
When you join Marketing in the Pamplin College of Business, you join a network of some of the most successful Hokies on Virginia Tech’s campus. Coming from global powerhouse corporations like Microsoft, Google, and Amazon…when we say Hokies run the world, we mean it. Sandy Bass is no exception. We had the pleasure of sitting down with him to talk about his journey from Virginia Tech to working at Warner Bros on films like Harry Potter and (now) breakouts like Abbott Elementary from ABC and Disney….and all the twists and turns he took to get there.
Date: Nov 18, 2022 -
Article ItemPRISM In LA , article
A few weeks ago our PRISM Executive Team had the opportunity to travel to Los Angeles, California to engage in Digital Summit 2022. Digital Summit focuses on all things digital marketing and allows attendees to explore topics in the Metaverse, influence of data analytics over the marketplace, and top trends to boost creativity. Anna Sherrod who serves as the current Chief Marketing Officer said this, “I am always so thankful for the real-world opportunities PRISM allows me to receive while still a student at Virginia Tech!” Along with engaging with the conference, PRISM Exec and faculty advisor Donna Wertalik had the chance to spend time with alumni who currently reside at some of the largest companies in the world, including HBO Max and Disney.
Date: Nov 01, 2022 -
Article ItemLooking for internships with larger companies? Follow along to dive deeper into Natalie's summer internship experience! , article
Welcome to our 1st Student Spotlight of the fall! Today, we are highlighting Natalie DePasquale, who is a senior majoring in Marketing Management with a minor in Spanish. She had the opportunity to gain plenty of hands-on experience during her internship with PepsiCo Frito-Lay.
Date: Oct 24, 2022 -
Article ItemRead along to dive deeper into our interview with Christina Cucinotta! , article
We are highlighting our VT Alum, Christina Cucinotta. Christina graduated in May 2021, and is now working as Senior Coordinator at Athena Global Advisors.
Date: Oct 11, 2022 -
Redirect ItemThe Paradox of Data Tracking & Personalization , redirect
How much information are we handing out online without even realizing it? In this episode, Donna Wertalik, Professor of Practice & Director of Marketing Strategy & Analytics at Pamplin College of Business, talks about data tracking and the paradox of personalization. In a world where personalization is key to consumer engagement, it’s up to individuals to decide how much information is too much to give away freely. And, it’s up to lawmakers to help enforce those standards.
Date: Jun 13, 2022 -
Redirect ItemProduct shortages pit consumers against each other, according to Virginia Tech expert, Dr. Shilpa Madan , redirect
Consumers who listen long enough begin to assume there is a shortage of everything. “Merely being reminded of product scarcity, or being told that they must do their holiday shopping early due to supply chain related shortages, makes consumers more likely to act in their own selfish interests,” according to Virginia Tech marketing professor and consumer behavior expert Shilpa Madan.
Date: Dec 08, 2021 -
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Redirect ItemDonna Wertalik on the 'Cost of Access' , redirect Date: Oct 07, 2021
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Redirect ItemThe choice is yours - research investigates the impact of choice on psyche. Featuring Dr. Shilpa Madan , redirect
According to research, an average American makes around 35,000 decisions each day. These decisions range from the mundane – what color shirt to wear – to the important – whether or not to be vaccinated.
Date: Sep 24, 2021 -
Redirect ItemEloise Coupey honored with emerita status , redirect
Eloise Coupey, associate professor of marketing in the Pamplin College of Business at Virginia Tech, has been conferred the title of associate professor emerita by the Virginia Tech Board of Visitors.
Date: May 27, 2021 -
General ItemPhilanthropy in Marketing Department: Marketing Hokies Helping Non-Profit through Google Ads Challenge
Within the Virginia Tech Marketing department, students are given the unique opportunity to collaborate with companies and non-profit organizations in order to help their businesses grow through the power of Google Ads. The Virginia Tech Marketing Google Ads team is composed of five, talented and altruistic Marketing students with a drive to create positive societal change: Patty Vistsupakorn, Meredith Wright, Haseb Alim, Puja Agnihotri, and Mckenzie Collins.
Date: May 11, 2021 -
General ItemDonna Wertalik: Award-Winning Professor, Marketer, and now, Advisor
Donna Wertalik, professor of practice in the Marketing Department and the director of marketing strategy and analytics for the Pamplin College of Business, was named the Advisor of the Year during the Student Organization Leadership awards. The Advisor of the Year award was created to recognize the advisor of a student organization who has made outstanding contributions through support, energy, and resources.
Date: May 06, 2021 -
General ItemProfessor Shilpa Madan- Embodying and Emboldening Powerful Women Date: Mar 31, 2021
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General ItemProfessor Donna Wertalik's interview on Costco’s new visa credit card Date: Feb 03, 2021
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General ItemAlum Spotlight Marvin Aylor- NASCAR
Buckle your seatbelts because VT Marketing alum, Marvin Aylor, is about to take you for a wild ride! Fueled by his childhood love for cars, Marvin came to Virginia Tech as a first generation college student determined to pursue a career in the sports marketing industry. After his graduation in 2010, he continued working towards his dream by earning a spot in NASCAR’s Diversity Internship Program. From here, Marvin transitioned to a full time job with NASCAR and is now their Director of Partnership Marketing. Still a Hokie at heart, Marvin spends much of his free time mentoring VT students through his position on the VT Marketing Advisory Board. He also enjoys spending time with his friends and family, going out to bars and restaurants, watching sports, and DJing on occasion.
Date: Jan 27, 2021 -
General ItemSpotlight: VT Marketing Alum, Chad Savage, Stars in New HBO Series
This holiday season we bring you the gift of a very merry spotlight featuring VT Marketing alum, Chad Savage, who recently starred in the new HBO reality series, “12 Dates of Christmas.”
Date: Dec 22, 2020 -
General ItemSee what students are saying about our new Careers in Marketing course Date: Dec 14, 2020
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Redirect ItemPerception of reality: Research shows how we see may determine what we see , redirect
One day, while working as a graduate assistant in Miami, Florida, Broderick Turner decided to use his lunch break to catch up on some much-needed sleep. Arriving at his home alone, Turner laid down on his couch. A short time later, he was awakened to the shouts of several police officers, all standing in his living room with their guns drawn and pointed directly at him.
Date: Dec 10, 2020 -
General ItemAlum Spotlight: Will Jernigan Date: Dec 02, 2020
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General ItemVivian (Jieru) Xie Wins the ACR-Sheth Award Date: Dec 01, 2020
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Redirect ItemOur students say: “I WILL!” , redirect Date: Nov 05, 2020
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General ItemHow people interpret different types of police footage with Dr. Broderick Turner
Body cameras have become a pillar of police accountability efforts over the last decade. And more recently, Black Lives Matter protests have resulted in countless captured moments of police violence for the public to scrutinize.
Date: Sep 25, 2020 -
General ItemStudents highlight a decade of PRISM with video project
PRISM is Virginia Tech’s premier faculty-led, student-run digital marketing agency, funded with over $100,000 in grants and representing global, local, and campus clients. Our members exhibit the full scope of student talent at the university, enabling us to excel in marketing research, strategy, design, analytics and next-generation ideation. The organization was founded and advised, by Donna Wertalik as it began in the Marketing Department and now resides under the Dean's office as the key communicators for the Pamplin College of Business social media and digital presence.
Date: Sep 21, 2020 -
General ItemRewards Programs with Professor Wertalik
WalletHub set out to help consumers make better, more informed choices when it comes to choosing rewards credit cards. They sought input from experts, so it is no wonder that they reached out to interview Donna Wertalik, the VT Marketing Department’s Director of Marketing Strategy and Analytics and Professor of Practice. See what Professor Wertalik thinks about rewards programs below and view the full article at: https://wallethub.com/d/capital-one-savor-credit-card-3202c/#expert=donna-wertalik
Date: Sep 14, 2020 -
General ItemFeedMyCity: Using Behavioral Science for the Greater Good
One of Virginia Tech Marketing Department’s newest faculty members, Dr. Shilpa Madan, along with Dr. Gita V. Johar at the Columbia Business School, recently partnered with FeedMyCity, a community kitchen initiative based in India. Between March and June this year, FeedMyCity served 4.5 million meals to India’s migrant laborers and their families.
Date: Sep 02, 2020 -
General ItemSons of Saturday- Pat Finn, Billy Ray Mitchell, and Grayson Wimbish
Check out the VT Marketing Departments Interview with the Sons below to learn about their inspiring career and podcast experiences!
Date: Jul 21, 2020 -
Redirect ItemDr. Rajesh Bagchi co-authors new book on consumer psychology , redirect
New technologies are changing consumer behavior in unprecedented ways, says a Virginia Tech marketing researcher who has co-authored a new book on consumer psychology.
Date: Jul 19, 2020 -
Redirect ItemPromotion to Professor of Practice, Donna Wertalik , redirect Date: Jun 18, 2020
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General ItemMolly Beck Date: May 13, 2020
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General ItemMarketing Advisory Board Scholarships for Students 2020 Date: May 01, 2020
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General ItemOutstanding Marketing Scholar Award Date: Apr 06, 2020
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General ItemShane & April Lefkowitz Date: Feb 21, 2020
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General ItemKarys Gettier, Professional Sales Program Date: Feb 14, 2020
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Redirect ItemDipankar Chakravarti named Robert H. Digges Professor , redirect Date: Jan 10, 2020
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General ItemHannah Mertes Date: Jan 06, 2020
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General ItemFrank Cappelli Date: Dec 17, 2019
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General ItemKelsey Phelon Date: Nov 19, 2019
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General ItemLaura Jensen Date: Nov 11, 2019
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General ItemAzita Peters Date: Nov 13, 2019
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General ItemBrian Collins Date: Nov 13, 2019
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General ItemBeth Rush Hill Date: Nov 19, 2019
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General ItemHollis Brown Date: Dec 17, 2019
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Redirect ItemDavid Brinberg named Kathleen Grega Digges Professor , redirect Date: May 01, 2020
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General ItemCo-founder of To The Wolves Co., Matt Wolk Date: Sep 04, 2020
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Redirect ItemCareer Option with 100% Placement Rate for Marketing Majors , redirect Date: Oct 19, 2020
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General ItemSandy Bass Date: Oct 28, 2020
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General ItemOMG, It’s Octavia Monique Green! Date: Nov 11, 2020
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Redirect ItemM. Joseph Sirgy honored with emeritus status , redirect Date: Jan 20, 2021