Bridging AI and Marketing: Pioneering Research in Digital Consumer Insights
April 4, 2025
Dr. Shane Wang is a leading marketing researcher specializing in AI and machine learning applications, with a focus on online word-of-mouth, FinTech, and digital assets. His work spans industries like entertainment, gaming, and high-tech, offering strategic insights to bridge the gap between academia and industry. As a pioneer in video and audio analysis for marketing, he continues to push the boundaries of AI-driven consumer research, making complex data accessible and actionable for businesses. Three of Wang’s papers have been published as of 2024 in the Journal of Consumer Research, Management Science, and Journal of Consumer Psychology, with three additional papers forthcoming in Production and Operation Management, Journal of the Academy of Marketing Science, and Journal of Marketing Research. For more about Dr. Wang visit his website.
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