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Shane Wang

Professor of Marketing
  • Graduate Program Director


Shane Wang is Professor of Marketing at Pamplin College of Business, Virginia Tech. His research focuses on artificial intelligence and machine learning techniques with applications in business and social media analytics, firm strategy and management. His current research and teaching interest maps the relative strategic positions of competitors where they matter most – in the minds of customers. His work has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science and International Journal of Research in Marketing. Shane serves as an Associate Editor at the Journal of the Academy of Marketing Science, and is currently on the editorial review board of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Journal of Retailing. Shane was named to the Marketing Science Institute’s 2021 Class of Young Scholars. Before joining Virginia Tech, Shane was the Kraft Associate Professor of Marketing at Ivey Business School, Western University, Canada.

Shane’s core marketing teaching concepts focus on the development of marketing strategies in the organization and the evaluation of the marketing strategies developed by others. His sharing economy and AI cases (Alibaba, Uber, Fitbit and etc) have been widely used in marketing, strategy, management, and information technology disciplines. Shane has delivered executive education program in different languages (English, Chinese and French), and provided consulting services to a portfolio of multinational corporations, including financial services, pharmaceutical companies, and government sectors in the world.   

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