Shane Wang

Biography

Shane Wang is a Professor of Marketing at Pamplin College of Business, Virginia Tech University. His research examines how emerging technologies transform business strategy and consumer behavior. Currently, his work and teaching focus on AI agents and synthetic data, with an emphasis on their strategic impact on businesses and consumer markets. His work has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science and International Journal of Research in Marketing. Shane has been recognized as one of the Top 50 Most Productive Marketing Scholars (based on the number of publications on the four premier marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science), calculated by the American Marketing Association. Shane was named to the MSI Young Scholar (2021) and the MSI Scholar (2024). Shane is a member of the academic council at the American Marketing Association and serves as the Vice Chair of Education and Training for the AMA AI Special Interest Group. He currently serves as Senior Editor for Production and Operations Management and as Associate/Area Editor for the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Retailing. He is also a member of the editorial review boards for the Journal of Marketing Research and Journal of Consumer Research.