Title: Professor of Marketing & Sorensen Jr. Fellow
Rajesh Bagchi is a Professor of Marketing and the Richard E. Sorensen Junior Faculty fellow at the Pamplin College of Business, Virginia Tech. Rajesh received his Bachelors degree from the Indian Institute of Technology (IIT), Mumbai in Civil Engineering in 1998 and his Masters degree from the University of Cincinnati in Environmental Engineering in 2000. Rajesh worked in several high technology start-ups before obtaining his Doctoral degree in Marketing from the University of Colorado, Boulder in 2008.
Rajesh studies the psychological processes that underlie consumer and managerial decision-making. His research primarily focuses on two areas: a) how numerical markers influence consumer judgments and behaviors, and b) how consumers form pricing judgments. Rajesh often draws from and contributes to several literatures, such as those on numerical cognitions, numerosity, goals, consumer financial decision-making, and pricing.
Rajesh’s research has been published in several journals such as the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, the Journal of Public Policy and Marketing, the Journal or Retailing, and Marketing Letters. Rajesh serves as an Associate Editor for the Journal of Consumer Research and is on the Editorial Review Boards of several other journals. Rajesh was selected as a Young Scholar by the Marketing Science Institute in 2013 and received an Early Career Award from the Society for Consumer Psychology in 2016.
Rajesh teaches Marketing Analytics and Marketing Research at the Undergraduate level and Judgment and Decision-making at the doctoral level.
Title: R. O. Goodykoontz Professor of Marketing
Dr. David Brinberg is currently the R.O. Goodykoontz Professor of Marketing and Professor of Psychology at Virginia Tech. He received his PhD in social psychology from the University of Illinois. He is formerly President of Division 23 of the American Psychological Association, Society for Consumer Psychology, past founder and director of the Sloan Foundation Forest Industries Center. He has extensive experience in the areas of social marketing, research methodology, decision making, and health communication. He has published or edited 5 books, over 50 publications in a wide range of peer-reviewed journals, including Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Public Policy and Marketing, and Journal of Personality and Social Psychology. He also has received funding for his work from sponsors that include the Sloan Foundation, the Kellogg Foundation, and the Forest Service at the USDA.
Title: Prof. of Marketing, Sonny Merryman Inc. Prof. in Business, Director of Ph.D. in Exec. Business Research
Title: Assistant Professor
Title: Professor of Practice; Director, VT Sales Center
Title: Associate Professor
Title: Visiting Assistant Professor
Paul M. Herr
Title: Department Head, VA-Carolinas Professor in Purchasing Mgmt. Professor of Mktg
Paul M. Herr is the Virginia Carolinas Professor of Purchasing Management, Professor of Marketing, and Department Head in the Pamplin College of Business at Virginia Tech. Professor Herr earned an AB in psychology from Oberlin College and a PhD in Social Psychology from Indiana University. He is past president of the Society for Consumer Psychology, a Fellow of the American Psychological Association and the Society for Consumer Psychology, past co-editor of the Journal of Consumer Psychology, co-editor of the Handbook of Consumer Psychology, and currently an Associate Editor at the Journal of Consumer Research. His research interests include memory and judgment, consumer decision-making, attitude theory, and issues surrounding brand strategy and management. His work has appeared in the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes, and others. His work has been cited over 2200 times in SSCI journals, and over 7200 times according to Google Scholar. He served on numerous editorial review boards including the Journal of Consumer Research, the Journal of Experimental Psychology: Applied, the Journal of Consumer Psychology, Marketing Letters, and others. His consulting activities include expert witness testimony for the State of New York, The Department of Justice, and others, as well as new product design and forecasting work for Fortune 500 firms, and general consulting for non-profit agencies.
Chung-Kue (Jennifer) Hsu
Title: Assistant Professor
Title: Assistant Professor
Title: Associate Professor
Mario Pandelaere is Associate Professor in Marketing. He has been an Assistant Professor in Communication Sciences (University Leuven, Belgium), and Research Professor in Marketing (Ghent University, Belgium). Dr. Pandelaere holds academic degrees in Business Engineering (M.Sc.), Psychology (M.A., PhD.), Statistics (M.Sc.) and Philosophy (B.A.).
His research interests include persuasion, judgment and decision making and materialism and conspicuous consumption. His work has been published in top-tier journals in Business and Psychology, including Journal of Consumer Research, Journal of Public Policy & Marketing, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin and Psychological Science. He has taught Public Relations, Persuasive Communication, Marketing Communication, Advertising, Advanced Research Methods, and currently teaches Marketing, Society and Public Interest (MKTG 4664) and Experimental Research: Approach, Design and Data-analysis (MKTG 6984). He reviews for academic journals in business, psychology and communication sciences and currently serves on the editorial board of the Journal of Consumer Research and is a Senior Editor for the International Journal of Research in Marketing.
Title: Advanced Instructor
M. Joseph Sirgy
Title: Virginia Tech Real Estate Professor of Marketing
M. JOSEPH (JOE) SIRGY is a management psychologist (Ph.D., U/Massachusetts, 1979) and the Virginia Tech Real Estate Professor of Marketing at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the area of marketing, business ethics, and quality of life (QOL). He is the author/editor of many books related to consumer marketing and quality of life. He co-founded the International Society for Quality-of-Life Studies (ISQOLS) in 1995, served as its Executive Director/Treasurer from 1995 to 2011, and as Development Co-Director (2011-17). In 1998, he received the Distinguished Fellow Award from ISQOLS. In 2003, ISQOLS honored him as the Distinguished QOL Researcher for research excellence and a record of lifetime achievement in QOL research. He also served as President of the Academy of Marketing Science from which he received the Distinguished Fellow Award in the early 1990’s and the Harold Berkman Service Award in 2007 (lifetime achievement award for serving the marketing professoriate). In the early 2000’s, he helped co-found the Macromarketing Society and the Community Indicators Consortium and has served as a board member of these two professional associations. He co-founded the journal, Applied Research in Quality of Life, the official journal of the International Society for Quality-of-Life Studies, in 2005; and he has served as co-founding editor (1995-present). He also served editor of the QOL section in the Journal of Macromarketing (1995-2016). He received the Virginia Tech’s Pamplin Teaching Excellence Award/Holtzman Outstanding Educator Award and University Certificate of Teaching Excellence in 2008. In 2010, ISQOLS honored him for excellence and lifetime service to the society. In 2010 he won the Best Paper Award in the Journal of Happiness Studies for his theory of the balanced life; in 2011 also he won the Best Paper Award in the Journal of Travel Research for his goal theory of leisure travel satisfaction. In 2012 he was awarded the EuroMed Management Research Award for outstanding achievements and groundbreaking contributions to well-being and quality-of-life research. He also was the editor of ISQOLS/Springer book series on handbooks in QOL research, the community QOL indicators best practices, applied quality-of-life research best practices, and human well-being and policy-making. Among his recent books are:
- Estes, Richard J. and M. Joseph Sirgy (Eds.) (2017). The Pursuit of Well-being: The Untold Global History. Dordrecht, Netherlands: Springer Publishers.
· Sirgy, M. Joseph, Rhonda Phillips, and Don Rahtz (Eds.) (2013). Community Quality-of-Life Indicators: Best Cases VI. Dordrecht, Netherlands: Springer Publishers.
· Sirgy, M. Joseph (2012). The Psychology of Quality of Life: Hedonic Well-Being, Life Satisfaction, and Eudaimonia. 2nd edition. Dordrecht, Netherlands: Springer Publishers.
- Reilly, Nora P., M. Joseph Sirgy, and C. Allen Gorman (Eds.) (2012). Work and Quality of Life: Ethical Practices in Organizations. Dordrecht, Netherlands: Springer Publishers.
- Uysal, Muzaffer, Richard Perdue, and M. Joseph Sirgy (Eds.) (2012). Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents. Dordrecht, Netherlands: Springer Publishers.
· Land, Kenneth C., Alex C. Michalos, and M. Joseph Sirgy (Eds.) (2012). Handbook of Social Indicators and Quality-of-Life Research. Dordrecht, Netherlands: Springer Publishers.
Title: Visiting Assistant Professor
Title: Associate Professor of Practice
Key Areas of Impact
1. Teaching & Academia - I have taught 3,327 students in the past four years. I established the first social media-marketing course at Virginia Tech in Spring 2013 (undergrad and graduate levels), along with teaching applied marketing communications courses, all inclusive of 95% marketing students. My ratings in those courses ranged from 5.74- 6.0. In 2014, I began to teach the Introduction to Marketing course, which started with a 120-student online course that summer, and then moved into 500-600 students per semester for the past three years. I created a custom book for the first year, included a personal branding project, utilized polling techniques through mobile interaction, and orchestrated alumni visits from all over the country to come and speak of their experiences. Teaching this class allowed the opportunity to present the marketing major in a unique and engaging fashion and was utilized to drive more students towards our majors within Pamplin. My overall ratings since that class’ conception range from a 5.00-6.00, while tracking outcomes of students selecting marketing as a second major, or switching majors entirely.
In addition, I also developed the first Winter Marketing Online course for 3104, filmed every lecture, blogged with students, created lock-down browser testing processes and continued to include personal branding projects. This involved moving from static updates on Linked In, to personal branding videos and partnerships with online firms providing free software to all students. I have taught 180 students in two winter semesters and still have the capacity to expand, which will continue to benefit the department.
2. Teaching Awards
a. VT Faculty Advisor of the Year-2015
b. Teaching Excellence- Pamplin College of Business 2013
c. Pi Sigma Epsilon-National Faculty Advisor of the Year-2013
Since my promotion, I have published & been published/cited in:
a. Social Media and Building a Connected College | 2017 -351 reviews of current article and 4 authors utilized within their paper as citations
b. Social Media Marketing, 3e. Wertalik, D. (2018). Strategic Social Media Plan for First & Main, an Outdoor Shopping Mall. In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage. Wertalik, D. (2018). Strategic Social Media Planning for a University Business School. In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage
d. Interview-Get Seen, Be Heard-Social Media
e. Features— “Finance for Females”, CT, WSLS, Coca-Cola
4. Student Advising/Student Funding
Since joining the department, I have advised all three current organizations - PSE, PRISM & the newly re-chartered AMA. I have worked to ensure internships and full-time opportunities and served as a VP Educator on the National Pi Sigma Epsilon Board and built a strategic alliance with Ferguson, who is the Top 3rd employer for our students. In addition, I raised funds through sponsorship contracts for all three organizations representing over $250,000 in the last three years. These funds have been utilized in student RSO accounts for training, certifications and field explorations. I have taken over 1,000 students to conferences, field trips and seminars all over the country, with a focus on NY, DC, Chicago and San Francisco.
Students in PSE rose to Top Silver Chapter during my time advising and encouraged the need for a Sales Minor for the department. The student organization PRISM, which serves under the department and Dean’s office in two capacities, has won 3 National Telly awards’s for their work, along with a Gold Muse. Almost 50% of students in Prism represent marketing majors.
5. Advisory Board
I have been a founding member of the Marketing Advisory Board since its inception. In Spring 2014, I took over the role of Faculty Liaison for our alumni advisory board. Since that time, we have built a board of 14 committed alumni members annually, who provide an annual average of $10-$15,000 ($45k currently is available for student usage) through our marketing excellence fund and marketing advisory operating fund.
In addition, I also built a strategic alliance with Coca-Cola, who for the last 2 years (and continuing into the 3rd) is sponsoring our annual “Barracuda Bowl”, which made VT News this past year and allowed 50 marketing students to compete in a shark tank “like” competition. This year’s winner’s will be provided a $7,000 budget to create an on-site activation for Coca-Cola. The success of their event and ongoing social media campaign locked in full-time job opportunities for both and Coca-Cola’s continued support and sponsorship.
Finally, our board has also finalized their vision and mission, and is highly regarded by Pamplin for their help with our students and for their support of GBAC and the potential to gain their corporations as sponsors.
Since my appointment as Associate Professor of Practice, I have served as:
a. Founding Member of Innovate
b. Steering Committee for Pamplin—Virginia Tech-Master Re-Brand
c. Faculty Lead--VT CP2S ($19 million-dollar packaging, education, research and innovation center), CT+E (Destination Area-Creativity District-Curriculum Committee Member)
d. 2017-- Invited Lecturer for the Chicago Hokie Alumni Chapter
e. 2017-Invited Faculty Member for Destination Area-Summer Course Development
f. 2016-2017-Invited Lecturer for VT Athletics
g. 2015 - Selected as the Key Note Speaker for Senator Mark Warner’s Women in Business Annual Conference
h. 2014-2016- Department Marketing Lead for Freshman Orientation
i. 2014-2015 - Selected as a two-time Speaker for DreamForce Conference, hosting 120,000 marketers and digital Fortune 500 Companies
j. 2013-- Keynote Presenter-YP Summit- Senator Mark Warner
7. Noteworthy Accomplishments & Recognition
a. 2017-2018- Board of Advisors- McGraw Hill. Appointment was based on National recognition and a key feedback leader in the prototype development for principles of marketing.
b. 2017 Telly awards – VT PRISM was awarded two Bronze Telly awards for a video promoting a major initiative within the Pamplin College of Business. There were over 13,000 submissions. https://vtnews.vt.edu/articles/2017/05/pamplin-telly.html
c. 2016 Telly award —VT PRISM was awarded a Bronze 2016 Telly for the Welcome to Pamplin online video they developed. They competed within the 36th Annual Telly Awards which received over 13,000 entries from all 50 states and 5 continents.
d. 2016 MUSE Award – VT PRISM was awarded a GOLD Muse award. The student organization competed against 12,000 submissions from 33 countries with a 40-foot bus wrap designed for First & Main Shopping Center
e. VT PRISM — Nominated as 2016 Student Organization of the Year by Virginia Tech DSA
f. Donna Wertalik was nominated as the 2016 Advisor of the Year by Virginia Tech DSA
g. Membership and Participation within the CT+E Marketing-Destination Areas Curriculum Committee