Title: Graduate Program Director and Professor of Marketing
Dr. Rajesh Bagchi is a Professor of Marketing at the Pamplin College of Business, Virginia Tech. Rajesh received his Bachelors degree from the Indian Institute of Technology (IIT), Mumbai in Civil Engineering in 1998 and his Masters degree from the University of Cincinnati in Environmental Engineering in 2000. Rajesh worked in several high technology start-ups before obtaining his Doctoral degree in Marketing from the University of Colorado, Boulder in 2008.
Rajesh studies the psychological processes that underlie consumer and managerial decision-making. His research primarily focuses on two areas: a) how numerical markers influence consumer judgments and behaviors, and b) how consumers form pricing judgments. Rajesh often draws from and contributes to several literatures, such as those on numerical cognitions, numerosity, goals, consumer financial decision-making, and pricing.
Rajesh’s research has been published in several journals such as the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, the Journal of Public Policy and Marketing, the Journal or Retailing, and Marketing Letters. Rajesh serves as an Associate Editor for the Journal of Consumer Research and is on the Editorial Review Boards of several other journals. Rajesh was selected as a Young Scholar by the Marketing Science Institute in 2013 and received an Early Career Award from the Society for Consumer Psychology in 2016.
Rajesh teaches Marketing Analytics and Marketing Research at the Undergraduate level and Judgment and Decision-making at the doctoral level.
Title: R. O. Goodykoontz Professor of Marketing
Dr. David Brinberg is currently the R.O. Goodykoontz Professor of Marketing and Professor of Psychology at Virginia Tech. He received his PhD in social psychology from the University of Illinois. He is formerly President of Division 23 of the American Psychological Association, Society for Consumer Psychology, past founder and director of the Sloan Foundation Forest Industries Center. He has extensive experience in the areas of social marketing, research methodology, decision making, and health communication. He has published or edited 5 books, over 50 publications in a wide range of peer-reviewed journals, including Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Public Policy and Marketing, and Journal of Personality and Social Psychology. He also has received funding for his work from sponsors that include the Sloan Foundation, the Kellogg Foundation, and the Forest Service at the USDA.
Title: Sonny Merryman Inc. Prof. in Business and Prof. of Marketing, Founding Director of Ph.D. Program in Exec. Business Research
Dipankar Chakravarti, Ph.D., Robert B. Pamplin School of Business, Virginia Tech. Dipankar is the Sonny Merryman Inc. Professor in Business and the Founding Director, Ph.D. Program in Executive Business Research at the Robert B. Pamplin School of Business, Virginia Tech. He holds a B.Sc. with Honors in Physics (1969) from Presidency College, University of Calcutta, India and an M.S. (1976) and a Ph.D. (1979) in Industrial Administration from Carnegie-Mellon University. During 2009-15, he was a Professor of Marketing at the Johns Hopkins Carey Business School. Dr. Chakravarti is also a Professor Emeritus at the University of Colorado, Boulder, where he was the Ortloff Professor of Business (1995-2008). During 1986-95 he was Professor of Marketing & Psychology, and the Thomas Faculty Fellow at the Eller School, University of Arizona. He has served as Vice-Dean (Programs) at the JHU Carey Business School, Interim Dean at Colorado’s Leeds School, and Head of the Department of Marketing at Arizona’s Eller School. He started his academic career at the University of Florida (1978-86) and has also taught at Duke University’s Fuqua School of Business. Between 1969 and 1974, he was with DCM, India, starting as a Senior Management Trainee and advancing to executive responsibilities for marketing planning and control of a national line of consumer products.
Dr. Chakravarti has published extensively on managerial and consumer decision making in marketing and his research is widely cited in the field's elite scholarly journals. His papers appear in Journal of Consumer Psychology (JCP), Journal of Consumer Research (JCR), Journal of Marketing Research (JMR), Journal of Marketing (JM), Journal of the Academy of Marketing Science (JAMS), Marketing Science, Management Science, Marketing Letters, Competitive Intelligence Review, and scholarly books such as the Annual Review of Psychology. He has received several research awards from the American Marketing Association (AMA) and the Association for Consumer Research (ACR), including the ACR/JCR award for the best JCR article during 1991-93. His current research interests include the psychology of healthcare decisions and consumption decisions in poverty and development. He is a lifetime fellow of the Society for Consumer Psychology (SCP), and a current or former member of the editorial boards of JCP, JCR, JMR, JM, Journal of Retailing, and Psychology and Marketing, among others. A member of JCP’s founding editorial team, he served as Associate Editor (1991-93) and Editor (1993-96). Over a 39-year academic career, Dr. Chakravarti has held a broad portfolio of graduate and undergraduate teaching responsibilities. Most recently, he has taught MBA courses in Marketing Management, CRM, Managerial Decision Behavior and Social Entrepreneurship. His doctoral teaching has included seminars in marketing strategy management, managerial and consumer decision making, and advanced marketing research methods. He currently chairs the Pamplin College’s Research Committee and has previously directed the college and departmental Ph.D. programs at Colorado, Arizona and Florida as Vice-Dean (Programs) at JHU’s Carey School, Dr. Chakravarti led the design and successful launch of the school’s full-time MBA Program. He founded and directed the signature Innovation for Humanity course which was recognized in the business press and won JHU’s “Green Blue Jay” award for curriculum innovation. At JHU, he served as a faculty affiliate in the International Development Program at the Nitze School of Advanced International Studies, on the executive board of the Energy, Environment, Sustainability and Health Institute, and as associate director of the Center for Global Health. At Colorado, Dr. Chakravarti founded and directed the Leeds School’s Program in International Management and served on the governing boards of the Deming Center for Entrepreneurship and the Center for Asian Studies. Active in faculty governance, he has chaired several key committees of the CU-Boulder Faculty Assembly and the Arizona Faculty Senate. Dr. Chakravarti has worked with major global corporations (e.g., IBM, P&G), agencies (e.g., FTC, UNDP), and several entrepreneurial startups as a consultant and executive educator. He has held elected office as President of SCP, Director (Academic) of ACR, and appointed positions on JCR’s policy board, as well as research advisory councils for the AMA and the Marketing Science Institute. He is a charter member of The Indus Entrepreneurs (TiE – Rockies) and has served on its board of directors. He has been a visiting faculty member at the Indian School of Business, Hyderabad and the Indian Institute of Management, Calcutta, where he has held an honorary appointment as Distinguished Institute Professor. Dr. Chakravarti is married to Sharmila, a Clinical Dietitian with the Johns Hopkins Bayview Medical Center. Originally from Kolkata, India, they are now “empty nesters” and live in Ellicott City, MD. They have two sons. Agnish (44) holds a Ph.D. from the Stanford Business School and leads strategic consultancy projects at Schireson Associates in Seattle. Arjun (40) holds a Ph.D. from the Booth School, University of Chicago and is an Assistant Professor of Management & Marketing at the Illinois Institute of Technology, Chicago.
Title: Assistant Professor
Dr. Anne-Sophie Chaxel is Assistant Professor of Marketing. She obtained her Ph.D. in Management at Cornell University. Prior to graduating from Cornell, she had obtained a Master’s degree in Management from HEC Paris. Before joining Pamplin, she spent three years at McGill University in Canada. Anne-Sophie's research focuses on understanding biases in judgment and decision-making. More precisely, her work is organized in three streams. The first examines the causes of biases in judgment and decision-making (why are we biased?). The second traces the cognitive processes by which biases influence choice (how do biases influence our choices?). The third proposes tactics to mitigate biases (what factors influence biases?). Her work has been published in a wide array of psychology and marketing journals, such as Psychological Science, the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Experimental Social Psychology, the Journal of Behavioral Decision-Making and Judgment and Decision-Making.
Title: Professor of Practice; Director, VT Sales Center
Brian K. Collins is a Professor of Practice – Sales at Virginia Tech where he is the Sales Center Director, the Sales Competition Team Director and serves as the PSE sales fraternity advisor. Before joining VT, Brian spent over 20 years in the financial services industry (primarily in banking, M&A, and sales). Most recently, Brian was SVP with a company focused on teaching sales professionals master negotiation skills and how to sell to executives. Brian served on the MBA Alumni Board (positions included First VP) where he won two awards for outstanding service as a mentor to MBA students. In addition, Brian is a founding member of the Marketing Advisory Board (positions held included Chairman). Further, Brian served on the National PSE Board as Educator VP (2014-2016). Brian received his B.S. in Finance/Minor in English and MBA in Finance from VT. He received the 2016 Certificate of Teaching Excellence based upon his current work at VT.
Title: Associate Professor
Dr. Eloise Coupey, an associate professor of Marketing at Virginia Tech, holds a bachelor’s degree, with honors, from Harvard, and a doctorate in Business Administration from Duke. She has been at Virginia Tech to that, she was on the faculty at the University of Illinois.
She is the recipient of numerous teaching awards, including the Holtzman Award for Outstanding Educator (2006, 2009), as well as Virginia Tech’s William E. Wine Award (2010), and the XCaliber Award for Technology-enriched Education (2012). In 2015, she was named a Catalyst Faculty Fellow in Virginia Tech’s Institute for Creativity, Arts, & Technology. She has developed new courses in digital marketing, branding, and marketing and the public interest, and she has written a textbook for Prentice-Hall on strategic digital business. With a research emphasis on consumer decision making and online privacy and security, Dr. Coupey has published over 40 refereed papers in marketing journals and proceedings, including the Journal of Consumer Research, the Journal of Business Research, and Psychology & Marketing.
She has worked as a consultant for several digital technology start-ups, and as an expert witness on legal cases focused on Internet-related issues. At present, she is conducting research on consumer perceptions and strategies for managing privacy online, and on the ramifications of behavioral targeting for consumer privacy.
Title: Visiting Assistant Professor
Rowena Crabbe is a Visiting Assistant Professor who joined the Virginia Tech Marketing Department in the spring of 2018. Rowena earned her PhD in Sociology from the University of Illinois at Chicago. Rowena received her B.A. and M.S. in Marketing from Virginia Tech in 2005 and 2007, respectively.
Rowena’s research interests include: organizational and consumer logics and the impact of technology disrupters on small businesses and entrepreneurs.
Rowena has six years of experience working in marketing research, consulting, corporate social responsibility and diversity and inclusion. She teaches Marketing Communications.
Title: Associate Collegiate Professor
Dr. Kim Daniloski co-directs the marketing department's two semester-long study abroad programs: the Fall program to Europe and Africa (www.linkinglives.org) and the Spring program to Europe (www.luganostudyabroad.org). Dr. Daniloski earned her BA in communication studies, her MS in marketing research, and her PhD in marketing from Virginia Tech. Her research interests include narrative persuasion, social marketing, and international service learning. Her work has appeared in the Journal of Consumer Psychology, the Journal of Business Research, Small Group Research, and Social Marketing Quarterly.
Donald A. Gresh, Jr.
Title: Adjunct Associate Professor of Practice
Donald A. Gresh, Jr., Associate Professor of Practice. Education: B.S Marketing, Virginia Tech, M.S Education, Virginia Tech and MBA, Virginia Tech. Adjunct Faculty for 25 years, specializing in Channels and Logistics (Fall) and the Department’s capstone course, Strategic Marketing (Spring). Has also taught courses in Industrial Marketing, Sales, Consumer Behavior, and Advertising. Work Experience: General Electric. GE Lighting: Area Sales Manager (5MM Sales), Senior Sales Manager (9MM Sales), Regional Ballast Manager (36MM responsibility). GE Industrial: Regional Manager (42MM responsibility). Numerous GE awards, including stock option grants. Inducted into the Salem-Roanoke Baseball Hall of Fame January 2016.
Paul M. Herr
Title: Department Head, VA-Carolinas Professor in Purchasing Mgmt. Professor of Mktg
Dr. Paul M. Herr is the Virginia Carolinas Professor of Purchasing Management, Professor of Marketing, and Department Head in the Pamplin College of Business at Virginia Tech. Professor Herr earned an AB in psychology from Oberlin College and a PhD in Social Psychology from Indiana University. He is past president of the Society for Consumer Psychology, a Fellow of the American Psychological Association and the Society for Consumer Psychology, past co-editor of the Journal of Consumer Psychology, co-editor of the Handbook of Consumer Psychology, and currently an Associate Editor at the Journal of Consumer Research. His research interests include memory and judgment, consumer decision-making, attitude theory, and issues surrounding brand strategy and management. His work has appeared in the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes, and others. His work has been cited over 2200 times in SSCI journals, and over 7200 times according to Google Scholar. He served on numerous editorial review boards including the Journal of Consumer Research, the Journal of Experimental Psychology: Applied, the Journal of Consumer Psychology, Marketing Letters, and others. His consulting activities include expert witness testimony for the State of New York, The Department of Justice, and others, as well as new product design and forecasting work for Fortune 500 firms, and general consulting for non-profit agencies.
Chung-Kue (Jennifer) Hsu
Dr. Chung-Kue (Jennifer) Hsu has been teaching at Virginia Tech since 2004. Her teaching and research interests focus on advertising and consumer behavior. She originally came from Taiwan and worked at the Kimberly-Clark Corp., Taiwan as an assistant brand manager.She obtained her Ph. D. degree from the University of Illinois at Urbana-Champaign and taught at Rutgers University and Montclair State University in New Jersey prior to moving to Blacksburg. For course-related questions, you may contact her at firstname.lastname@example.org.
Title: Assistant Professor
Dr. Juncai Jiang is an Assistant Professor of Marketing at Pamplin School of Business, Virginia Tech. He joined Virginia Tech in the Fall of 2013. He holds a Marketing Ph.D. from the University of Texas at Dallas, a Master's Degree in Management Science and Engineering from Tianjin University, and a Bachelor's Degree in Computer Science from Tianjin University. Dr. Jiang's research combines game theory and econometrics to investigate competitive marketing strategies. His research interests include price-matching guarantees, online advertising, crowdsourcing contests, and consumer search. His work has been published in Management Science. At Virginia Tech, Dr. Jiang teaches Marketing Research at the undergraduate level and Advanced Marketing Research at the Ph.D. level. He received several honors and awards, including the Outstanding Student Teaching Award and a graduate research and teaching scholarship from the University of Texas at Dallas, the American Marketing Association-Sheth Doctoral Consortium Fellowship, and the University of Houston Doctoral Consortium Fellowship.
Title: Mary F. McVay & Theodore R. Rosenberg Junior Faculty Fellow and Assistant Professor
Frank May is Assistant Professor of Marketing and the Mary F. McVay & Theodore R. Rosenberg Junior Faculty Fellow at the Pamplin College of Business, Virginia Tech. Frank received his Bachelors degree from New Jersey City University in Finance in 2006 and his MBA from the University of Minnesota in 2010. He obtained his Doctoral degree in Marketing from the University of South Carolina in 2014.
Frank investigates factors that influence consumer decision making. More specifically, he focuses on the topics of time and self-control. In much of his work, he combines these topics in exploring how variables pertaining to time influence self-control decisions. In doing so, he contributes to a number of literatures including those on intertemporal choice, goals, wage rates, anthropomorphism, impulsivity, and others.
Frank’s research has been published in the Journal of Consumer Research, the Journal of Experimental Social Psychology, and the Review of Marketing Research. In addition, his research has been featured in various news outlets, such as the Chicago Tribune, HuffPost, nymag.com, Pulse of the Planet, and others. Additionally, he has won the Pamplin College of Business Annual Faculty Award for Excellence in Research in both 2017 and 2018.
Title: Associate Professor
Dr. Mario Pandelaere is Associate Professor in Marketing. He has been an Assistant Professor in Communication Sciences (University Leuven, Belgium), and Research Professor in Marketing (Ghent University, Belgium). Dr. Pandelaere holds academic degrees in Business Engineering (M.Sc.), Psychology (M.A., PhD.), Statistics (M.Sc.) and Philosophy (B.A.).
His research interests include persuasion, judgment and decision making and materialism and conspicuous consumption. His work has been published in top-tier journals in Business and Psychology, including Journal of Consumer Research, Journal of Public Policy & Marketing, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin and Psychological Science. He has taught Public Relations, Persuasive Communication, Marketing Communication, Advertising, Advanced Research Methods, and currently teaches Marketing, Society and Public Interest (MKTG 4664) and Experimental Research: Approach, Design and Data-analysis (MKTG 6984). He reviews for academic journals in business, psychology and communication sciences and currently serves on the editorial board of the Journal of Consumer Research and is a Senior Editor for the International Journal of Research in Marketing.
Title: Advanced Instructor
Tom Reilly joined Virginia Tech and the Marketing Department eight years ago. He has a B.A. in Philosophy from Bates College. In addition to his undergraduate degree, Tom received his MAT and MBA both from the University of New Hampshire. Tom is an Advanced Instructor with a broad range of teaching experience in the areas of Strategic Marketing, International Marketing, Channels, and Logistics, as well as the field practicum and independent research study. Mr. Reilly is the president and founder of Site S.T.A.R. Analytics which is a consulting practice dedicated to retail site selection and consumer research. He has been in operation for nine years and serves a host of clients like Sherwin-Williams, Carilion Clinic, Hobby Lobby, and the Salem Red Sox to name a few. Tom has served as the Director of Research for Advance Auto Parts and has had research roles in other businesses such Tops Markets, in Buffalo, NY as a Marketing Research Director. Tom is also an active participant in his community in the Roanoke, Virginia area. He has served as executive board member of both Community School and DePaul Community Resources. He currently serves on Roanoke Valley Speech and Hearing board of directors.
Laurel E. Schirr has been an instructor at Pamplin since 2009. She currently serves as the Faculty Advisor for the student chapter of the American Marketing Association at Virginia Tech. Laurel has taught International Marketing, Marketing Management, Advertising, Marketing Communications, Strategic Marketing, Consumer Behavior and Marketing, Society and Public Interests for VT at the undergraduate level. She has also taught in the MBA programs and VT’s Bridge to Business Post-Doctoral Program. She has co-authored two articles on sales management and has presented at conferences on the subjects of pedagogy and sales management. Before moving to Blacksburg, Laurel’s career was in marketing and finance in Chicago, Hong Kong, and Singapore. She has worked as a product manager for financial products, an investment officer for high net worth individuals, managed an international relocation service in Asia, and been a sales trainer for Bloomberg LP Singapore. In addition to teaching at Virginia Tech, she also consults for the Virginia Government Financial Officers’ Association, the Treasurers’ Association of Virginia, and has been a Corporate Trainer for Workforce Development. Laurel holds a B.S. from Miami University, in Oxford Ohio and a Masters in Management (MBA) from the Kellogg School of Management, Northwestern University with concentrations in Marketing and Finance.
M. Joseph Sirgy
Title: Virginia Tech Real Estate Professor of Marketing
Dr. M. Joseph (Joe) Sirgy is a management psychologist (Ph.D., U/Massachusetts, 1979) and the Virginia Tech Real Estate Professor of Marketing at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the area of marketing, business ethics, and quality of life (QOL). He is the author/editor of many books related to consumer marketing and quality of life. He co-founded the International Society for Quality-of-Life Studies (ISQOLS) in 1995, served as its Executive Director/Treasurer from 1995 to 2011, and as Development Co-Director (2011-17). In 1998, he received the Distinguished Fellow Award from ISQOLS. In 2003, ISQOLS honored him as the Distinguished QOL Researcher for research excellence and a record of lifetime achievement in QOL research. He also served as President of the Academy of Marketing Science from which he received the Distinguished Fellow Award in the early 1990’s and the Harold Berkman Service Award in 2007 (lifetime achievement award for serving the marketing professoriate). In the early 2000’s, he helped co-found the Macromarketing Society and the Community Indicators Consortium and has served as a board member of these two professional associations. He co-founded the journal, Applied Research in Quality of Life, the official journal of the International Society for Quality-of-Life Studies, in 2005; and he has served as co-founding editor (1995-present). He also served editor of the QOL section in the Journal of Macromarketing (1995-2016). He received the Virginia Tech’s Pamplin Teaching Excellence Award/Holtzman Outstanding Educator Award and University Certificate of Teaching Excellence in 2008. In 2010, ISQOLS honored him for excellence and lifetime service to the society. In 2010 he won the Best Paper Award in the Journal of Happiness Studies for his theory of the balanced life; in 2011 also he won the Best Paper Award in the Journal of Travel Research for his goal theory of leisure travel satisfaction. In 2012 he was awarded the EuroMed Management Research Award for outstanding achievements and groundbreaking contributions to well-being and quality-of-life research. He also was the editor of ISQOLS/Springer book series on handbooks in QOL research, the community QOL indicators best practices, applied quality-of-life research best practices, and human well-being and policy-making. Among his recent books are:
- Estes, Richard J. and M. Joseph Sirgy (Eds.) (2017). The Pursuit of Well-being: The Untold Global History. Dordrecht, Netherlands: Springer Publishers.
· Sirgy, M. Joseph, Rhonda Phillips, and Don Rahtz (Eds.) (2013). Community Quality-of-Life Indicators: Best Cases VI. Dordrecht, Netherlands: Springer Publishers.
· Sirgy, M. Joseph (2012). The Psychology of Quality of Life: Hedonic Well-Being, Life Satisfaction, and Eudaimonia. 2nd edition. Dordrecht, Netherlands: Springer Publishers.
- Reilly, Nora P., M. Joseph Sirgy, and C. Allen Gorman (Eds.) (2012). Work and Quality of Life: Ethical Practices in Organizations. Dordrecht, Netherlands: Springer Publishers.
- Uysal, Muzaffer, Richard Perdue, and M. Joseph Sirgy (Eds.) (2012). Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents. Dordrecht, Netherlands: Springer Publishers.
· Land, Kenneth C., Alex C. Michalos, and M. Joseph Sirgy (Eds.) (2012). Handbook of Social Indicators and Quality-of-Life Research. Dordrecht, Netherlands: Springer Publishers.
Title: Visiting Assistant Professor
Dr. Jill Sundie is a Visiting Assistant Professor who joined Virginia Tech and the Department of Marketing in 2014. Professor Sundie received her B.A. in Economics from the University of Arizona and an M.A. in Economics from the University of Southern California. She also received an M.A. and Ph.D. in Psychology, with an emphasis in Social Psychology, from Arizona State University. Professor Sundie’s research interests are motivations for status and conspicuous consumption and economic decision-making from an evolutionary biological perspective; social influence; consumer affect; and the effects of materialism on interpersonal relationships. She teaches in the Professional Sales Program.
Title: Instructor AY
Title: Associate Professor of Practice
Key Areas of Impact
1. Teaching & Academia - I have taught 3,327 students in the past four years. I established the first social media-marketing course at Virginia Tech in Spring 2013 (undergrad and graduate levels), along with teaching applied marketing communications courses, all inclusive of 95% marketing students. My ratings in those courses ranged from 5.74- 6.0. In 2014, I began to teach the Introduction to Marketing course, which started with a 120-student online course that summer, and then moved into 500-600 students per semester for the past three years. I created a custom book for the first year, included a personal branding project, utilized polling techniques through mobile interaction, and orchestrated alumni visits from all over the country to come and speak of their experiences. Teaching this class allowed the opportunity to present the marketing major in a unique and engaging fashion and was utilized to drive more students towards our majors within Pamplin. My overall ratings since that class’ conception range from a 5.00-6.00, while tracking outcomes of students selecting marketing as a second major, or switching majors entirely.
In addition, I also developed the first Winter Marketing Online course for 3104, filmed every lecture, blogged with students, created lock-down browser testing processes and continued to include personal branding projects. This involved moving from static updates on Linked In, to personal branding videos and partnerships with online firms providing free software to all students. I have taught 180 students in two winter semesters and still have the capacity to expand, which will continue to benefit the department.
2. Teaching Awards
a. VT Faculty Advisor of the Year-2015
b. Teaching Excellence- Pamplin College of Business 2013
c. Pi Sigma Epsilon-National Faculty Advisor of the Year-2013
Since my promotion, I have published & been published/cited in:
a. Social Media and Building a Connected College | 2017 -351 reviews of current article and 4 authors utilized within their paper as citations
b. Social Media Marketing, 3e. Wertalik, D. (2018). Strategic Social Media Plan for First & Main, an Outdoor Shopping Mall. In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage. Wertalik, D. (2018). Strategic Social Media Planning for a University Business School. In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage
d. Interview-Get Seen, Be Heard-Social Media
e. Features— “Finance for Females”, CT, WSLS, Coca-Cola
4. Student Advising/Student Funding
Since joining the department, I have advised all three current organizations - PSE, PRISM & the newly re-chartered AMA. I have worked to ensure internships and full-time opportunities and served as a VP Educator on the National Pi Sigma Epsilon Board and built a strategic alliance with Ferguson, who is the Top 3rd employer for our students. In addition, I raised funds through sponsorship contracts for all three organizations representing over $250,000 in the last three years. These funds have been utilized in student RSO accounts for training, certifications and field explorations. I have taken over 1,000 students to conferences, field trips and seminars all over the country, with a focus on NY, DC, Chicago and San Francisco.
Students in PSE rose to Top Silver Chapter during my time advising and encouraged the need for a Sales Minor for the department. The student organization PRISM, which serves under the department and Dean’s office in two capacities, has won 3 National Telly awards’s for their work, along with a Gold Muse. Almost 50% of students in Prism represent marketing majors.
5. Advisory Board
I have been a founding member of the Marketing Advisory Board since its inception. In Spring 2014, I took over the role of Faculty Liaison for our alumni advisory board. Since that time, we have built a board of 14 committed alumni members annually, who provide an annual average of $10-$15,000 ($45k currently is available for student usage) through our marketing excellence fund and marketing advisory operating fund.
In addition, I also built a strategic alliance with Coca-Cola, who for the last 2 years (and continuing into the 3rd) is sponsoring our annual “Barracuda Bowl”, which made VT News this past year and allowed 50 marketing students to compete in a shark tank “like” competition. This year’s winner’s will be provided a $7,000 budget to create an on-site activation for Coca-Cola. The success of their event and ongoing social media campaign locked in full-time job opportunities for both and Coca-Cola’s continued support and sponsorship.
Finally, our board has also finalized their vision and mission, and is highly regarded by Pamplin for their help with our students and for their support of GBAC and the potential to gain their corporations as sponsors.
Since my appointment as Associate Professor of Practice, I have served as:
a. Founding Member of Innovate
b. Steering Committee for Pamplin—Virginia Tech-Master Re-Brand
c. Faculty Lead--VT CP2S ($19 million-dollar packaging, education, research and innovation center), CT+E (Destination Area-Creativity District-Curriculum Committee Member)
d. 2017-- Invited Lecturer for the Chicago Hokie Alumni Chapter
e. 2017-Invited Faculty Member for Destination Area-Summer Course Development
f. 2016-2017-Invited Lecturer for VT Athletics
g. 2015 - Selected as the Key Note Speaker for Senator Mark Warner’s Women in Business Annual Conference
h. 2014-2016- Department Marketing Lead for Freshman Orientation
i. 2014-2015 - Selected as a two-time Speaker for DreamForce Conference, hosting 120,000 marketers and digital Fortune 500 Companies
j. 2013-- Keynote Presenter-YP Summit- Senator Mark Warner
7. Noteworthy Accomplishments & Recognition
a. 2017-2018- Board of Advisors- McGraw Hill. Appointment was based on National recognition and a key feedback leader in the prototype development for principles of marketing.
b. 2017 Telly awards – VT PRISM was awarded two Bronze Telly awards for a video promoting a major initiative within the Pamplin College of Business. There were over 13,000 submissions. https://vtnews.vt.edu/articles/2017/05/pamplin-telly.html
c. 2016 Telly award —VT PRISM was awarded a Bronze 2016 Telly for the Welcome to Pamplin online video they developed. They competed within the 36th Annual Telly Awards which received over 13,000 entries from all 50 states and 5 continents.
d. 2016 MUSE Award – VT PRISM was awarded a GOLD Muse award. The student organization competed against 12,000 submissions from 33 countries with a 40-foot bus wrap designed for First & Main Shopping Center
e. VT PRISM — Nominated as 2016 Student Organization of the Year by Virginia Tech DSA
f. Donna Wertalik was nominated as the 2016 Advisor of the Year by Virginia Tech DSA
g. Membership and Participation within the CT+E Marketing-Destination Areas Curriculum Committee