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M. Joseph Sirgy

Virginia Tech Real Estate Professor Emeritus of Marketing
M. Joseph Sirgy
2085 Pamplin (0236)
880 West Campus Drive
Blacksburg, VA 24061
sirgy@vt.edu
540-239-2381

Teaching interests: consumer behavior, marketing communications, international marketing, real estate marketing, marketing research, startegic marketing, and marketing and society.

Research Interests:

Quality‐of‐life studies: This broad research program involves the development of theoretical concepts, methods and measures related to subjective well being, consumer well being, employee well being, community well-being, neighborhood well being, housing well being, traveler/tourist well being, elderly well being, Internet well being, patient well being, transportation well being, among others.

Consumer self‐concept: This research program involves the development of theoretical models of self‐image congruence and measures that are effective in predicting a variety of consumer behavior phenomena (e.g.,brand perception, brand preference, brand choice, brand purchase, customer satisfaction, customer loyalty, and customer well‐being).

Business ethics: One research program involves the development of codes of ethics for schools of business and its professional disciplines of marketing, management, accounting, finance, etc. A second research program involves the development of the concept of quality‐of‐life marketing as a business philosophy. A third research program involves corporate performance measurement and corporate social responsibility.

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M. Joseph (JOE) SIRGY is a management psychologist (Ph.D., U/Massachusetts, 1979) and the Virginia Tech Real Estate Professor Emeritus of Marketing at Virginia Polytechnic Institute and State University (USA) and Extraordinary Professor at the Work-Well Research Unit at North-West University – Potchefstroom Campus (South Africa). He has published extensively in marketing, management, business ethics, and quality of life (QOL). He co-founded the International Society for Quality-of-Life Studies (ISQOLS) in 1995, served as its Executive Director/Treasurer from 1995 to 2011, and as development Co-Director (2011-present). In 1998, he received the Distinguished Fellow Award from ISQOLS. In 2003, ISQOLS honored him as the Distinguished QOL Researcher for research excellence and a record of lifetime achievement in QOL research. He also served as President of the Academy of Marketing Science (2002-04) from which he received the Distinguished Fellow Award in the early 1990s and the Harold Berkman Service Award in 2007 (lifetime achievement award for serving the marketing professoriate). In the early 2000s, he helped co-found the Macromarketing Society and the Community Indicators Consortium and served as a board member of these two professional associations. He co-founded the journal, Applied Research in Quality of Life, the official journal of the International Society for Quality-of-Life Studies, in 2005, and he has served as co-founding editor (1995-present). He also served as editor of the QOL section in the Journal of Macromarketing (1995-2016). He received the Virginia Tech’s Pamplin Teaching Excellence Award/Holtzman Outstanding Educator Award and University Certificate of Teaching Excellence in 2008. In 2010, ISQOLS honored him for excellence and lifetime service to the society. In 2010, he won the Best Paper Award in the Journal of Happiness Studies for his theory of the balanced life; in 2011, he won the Best Paper Award in the Journal of Travel Research for his goal theory of leisure travel satisfaction. In 2012, he was awarded the EuroMed Management Research Award for outstanding achievements and groundbreaking contributions to well-being and quality-of-life research. In 2019, the Macromarketing Society honored him with the Robert W. Nason Award for extraordinary and sustained contributions to the field of Macromarketing. He was recognized by the Program in Real Estate at Virginia Tech with the 2021 Blackwood Award for Exemplary Faculty Service and with the Founding Faculty Award. In 2022, he won the Best Paper Award in Applied Research in Quality of Life for his (and colleagues’) theory on shopping wellbeing. In 2025, he was recognized by the American Phygital Association with the Lifetime Achievement and Academic Impact award. Also in 2025, he won the Best Paper Award in Applied Research in Quality of Life for his (and colleagues’) theory of engagement in leisure activities. Also, in 2025, He is currently serving as co-editor-in-chief of the Journal of Macromarketing (2020-present). Also, he was the editor of ISQOLS/Springer book series on International Handbooks in QOL (2008-15), Community QOL Indicators: Best Cases (2004-15), Applied Research in QOL: Best Practices (2008-12). He is currently the editor of Springer book series on Human Well-Being and Policy Making (2015-present).

Education

BA: University of California Los Angeles

MA: California State University Long Beach

Ph.D.: University of Massachussetts

  1. Lee, Dong-Jin and M. Joseph Sirgy (2024). Organizational Strategies for Work-Life Balance: For Whom, Why, and Under What Conditions. Cham: Springer
  2. Uysal, Muzaffer and M. Joseph Sirgy (Eds.) (2023). Handbook of Tourism and Quality-of-Life Research II: Enhancing the Lives of Tourists, Residents of Host Communities and Service Providers. Cham: Springer
  3. Sirgy, M. Joseph and Dong-Jin Lee (2023). Work-Life Balance: HR Training for Employee Personal Interventions. Cambridge, UK: Cambridge University Press.
  4. Shultz, Clifford J. II, Don R. Rahtz, and M. Joseph Sirgy (Eds.) (2022). Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic. Cham: Springer
  5. Sirgy, M. Joseph (2022). Community Quality-of-Life Indicators: A Guide for Community Indicators Projects. Cham: Springer.
  6. Sirgy, M. Joseph (2022). The Balanced Life: Using Strategies from Behavioral Science to Enhance Wellbeing. Cambridge, UK: Cambridge University Press
  7. Sirgy, M. Joseph (2021). The Psychology of Quality of Life: Wellbeing and Positive Mental Health. 3rd edition. Cham, Switzerland: Springer Nature Switzerland AG
  8. Sirgy, M. Joseph (2020). Positive Balance: A Theory of Well-Being and Positive Mental Health. Dordrecht: Springer.
  9. Sirgy, M. Joseph, Richard J. Estes, El-Sayed El-Aswad, and Don R. Rahtz (2019). Combatting Jihadist Terrorism through Nation Building: A Quality-of-Life Perspective. Dordrecht: Springer.
  10. Estes, Richard J. and M. Joseph Sirgy (2018). Advances in Well-Being: Toward a Better World. London: Rowman & Littlefield Publishers.
  11. Uysal, Muzaffer, Stefan Kruger, and M. Joseph Sirgy (Eds.) (2018). Managing Quality of Life in Tourism and Hospitality: Best Practices. Oxfordshire, UK: CABI Publishers.
  12. Estes, Richard J. and M. Joseph Sirgy (Eds.) (2017). The Pursuit of Well-being: The Untold Global History. Dordrecht, Netherlands: Springer Publishers.
  13. Sirgy, M. Joseph (2014). Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics. Abington, Oxford, UK: Routledge.
  14. Sirgy, M. Joseph, Don Rahtz, and Laura Portolese Dias (2014). Consumer Behavior Today. Irvington, NY: Flatworld Knowledge Publishers.
  15. Sirgy, M. Joseph, Rhonda Phillips, and Don Rahtz (Eds.) (2013). Community Quality-of-Life Indicators: Best Cases VI. Dordrecht, Netherlands: Springer Publishers
  16. Reilly, Nora P., M. Joseph Sirgy, and C. Allen Gorman (Eds.) (2012). Work and Quality of Life: Ethical Practices in Organizations. Dordrecht, Netherlands: Springer Publishers.
  17. Uysal, Muzaffer, Richard Perdue, and M. Joseph Sirgy (Eds.) (2012). Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents. Dordrecht, Netherlands: Springer Publishers.
  18. Sirgy, M. Joseph (2012). The Psychology of Quality of Life: Hedonic Well-Being, Life Satisfaction, and Eudaimonia. 2nd edition. Dordrecht, Netherlands: Springer Publishers.
  19. Land, Kenneth C., Alex C. Michalos, and M. Joseph Sirgy (Eds.) (2012). Handbook of Social Indicators and Quality-of-Life Research. Dordrecht, Netherlands: Springer Publishers.
  20. Sirgy, M. Joseph, Rhonda Phillips, and Don Rahtz (Eds.) (2011). Community Quality-of-Life Indicators: Best Cases V. Dordrecht, Netherlands: Springer Publishers.
  21. Sirgy, M. Joseph, Rhonda Phillips, and Don Rahtz (Eds.) (2009). Community Quality-of-Life Indicators: Best Cases IV. Dordrecht, Netherlands: Springer Publishers.
  22. Sirgy, M. Joseph, Rhonda Phillips, and Don Rahtz (Eds.) (2009). Community Quality-of-Life Indicators: Best Cases III. Dordrecht, Netherlands: Springer Publishers.
  23. Lindquist, Jay and M. Joseph Sirgy (2009). Shopper, Buyer, and Consumer Behavior. 4th edition. Mason, Ohio: Cengage Learning.
  24. Sirgy, M. Joseph, Don Rahtz, and David Swain (Eds.) (2006). Community Quality-of-Life Indicators: Best Cases II. Dordrecht, Netherlands: Kluwer Academic Publishers.
  25. Sirgy, M. Joseph and Don Rahtz (2006). Strategic Marketing Communications: A Systems Approach to IMC. Cincinnati, OH: Atomicdog Publishing.
  26. Lindquist, Jay and M. Joseph Sirgy (2006). Shopper, Buyer, and Consumer Behavior. 3rd edition. Cincinnati, OH: Atomicdog Publishing.
  27. Lee, Dong-Jin and M. Joseph Sirgy (Eds.) (2005). Well-Being Marketing: Theory, Research, and Applications. Seoul, Korea: Pakyoungsa Publishing.
  28. Lascu, Dana-Nicoleta, Jay D. Lindquist, and M. Joseph Sirgy (2004). Casebook to Accompany Shopper, Buyer, and Consumer Behavior. Cincinnati, OH: Atomicdog Publishing.
  29. Sirgy, M. Joseph, Don Rahtz, and Dong-Jin Lee (Eds.) (2004). Community Quality-of-Life Indicators: Best Cases. Dordrecht, Netherlands: Kluwer Academic Publishers.
  30. Sirgy M. Joseph, A. C. Samli, and Don Rahtz, (Eds.) (2003). Advances in Quality-of-Life Theory and Research. Dordrecht, Netherlands: Kluwer Academic Publishers.
  31. Sirgy, M. Joseph (2002). Psychology of Quality of Life. Dordrecht, Netherlands: Kluwer Academic Publishers.
  32. Lindquist, Jay and M. Joseph Sirgy (2002). Shopper, Buyer, and Consumer Behavior. Cincinnati, OH: Atomicdog Publishing.
  33. Sirgy, M. Joseph (2001). Handbook of Quality-of-Life Research: An Ethical Marketing Perspective. Dordrecht, Netherlands: Kluwer Academic Publishers (translated in 2004 into Japanese by Interwork Publishers).
  34. Sirgy, M. Joseph (1998). Integrated Marketing Communications: A Systems Approach. Englewood Cliffs, NJ: Prentice Hall (reprinted in 2004 by Pearson Customs Publishing).
  35. Berkman, Harold, Jay Lindquist, and M. Joseph Sirgy (1997). Consumer Behavior: Concepts and Marketing Strategy. Lincolnwood, IL: NTC Books.
  36. Sirgy, M. Joseph and A. Coskun Samli (Eds.) (1995). New Dimensions in Marketing and Quality-of-Life Research, Second Edition. Westport, CT: Greenwood Press.
  37. Sirgy, M. Joseph (1986). Self-Congruity: Toward a New Theory of Personality and Cybernetics. New York: Praeger Publishers.
  38. Sirgy, M. Joseph (1984). Marketing as Social Behavior: A General Systems Theory. New York: Praeger Publishers.
  39. Sirgy, M. Joseph (1983). Social Cognition and Consumer Behavior. New York. Praeger Publishers.