About Our Program

Master of Science Degree in Business Administration

The MS program offers a concentration in advanced marketing which serves students with two types of interest:

  • Students who wish to pursue a Ph.D. but who have only completed an undergraduate degree.
  • Students with well-defined interests in analytical positions in MKTG research, advertising research and MKTG analytics.

The program is highly selective and limited in size (admitting 1 to 3 students per year) and involves a high level of interaction with members of the marketing faculty. For students seeking to pursue a Ph.D., the M.S. program provides a point of entry for students with limited backgrounds, allowing them to gain insight on the training and career expectations for Ph.D.'s in marketing and to complete work preparatory to Ph.D. study in core areas like mathematics, statistics, and research methods. For students who choose to treat the M.S. degree as terminal, significant employment opportunities exist in marketing research and advertising research organizations as well as companies with strong business analytics groups.

Program Structure

The program of study includes a minimum of 30 credit hours of coursework at the graduate level, plus a comprehensive project, examination, or a thesis.

The degree requirements include 9-12 credit hours of advanced marketing seminars (6000 level). A minimum of 9 credit hours of research methods and statistics courses at the graduate level. Suggested courses include graduate study in Statistics, Econometrics, Psychology and/or Marketing. An additional 6-9 elective credit hours at the graduate level in a related discipline (e.g., psychology or economics) or graduate level business courses (if the student has the requisite background and space permits) that would contribute to the student's ability to design and conduct sophisticated research.

Also, a comprehensive applied project entailing the design and implementation of appropriate marketing research skills, an examination covering the marketing literature and research methods, or a master's thesis. Up to 6 credit hours will be awarded for the thesis.

Complete Application Requirements

Online Application: Apply Now

  • CV/Resume
  • Statement of Purpose
  • 3 Letters of Recommendation
  • Official Transcripts
  • Official Test Scores (GMAT or GRE, and/or TOEFL [TOEFL required for International students only])

Financial Support Statement

Graduate School requires the documents bolded above.

*Departmental Requirements:

  • CV/Resume
  • Statement of Purpose
  • 3 Letters of Recommendation

*Departmental requirement materials should be mailed to:

The Department of Marketing-Virginia Tech

ATTN: Graduate Programs Coordinator

Lori Sharp

880 West Campus Drive (MC 0236)

2016 Pamplin Hall

Blacksburg, VA 24061