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In an innovative cross-disciplinary approach, Pamplin Marketing faculty bring students to a crossroads of classical thinking and new-age concepts – where the connections and interactions of consumers and producers can be not only studied, but practiced.

In a true experiential learning atmosphere, students will tackle audience targeting, digital and traditional branding, in-depth data analysis and more. From retail to research, Pamplin Marketing lies at the core of a successful career in countless industries and environments.