News
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Article ItemVirginia Tech Sales Club , article
Virginia Tech Sales Club competed at the National Shores Sales Challenge at Salisbury University.
Date: Apr 09, 2024 -
Redirect ItemVoices of Privacy: Voice Activated Devices , redirect
Have you ever talked about something with a family member or a friend, and then you receive an ad for that very same product later that day?
Date: Mar 14, 2024 -
Redirect ItemVoices of Privacy: How to keep your biometric data to yourself , redirect
Did you know that 55 percent of consumers use a biometric authentication factor, such as a fingerprint or face scan, to unlock their mobile devices?
Date: Feb 15, 2024 -
Redirect ItemSuper Bowl experts: The big game, Taylor Swift's impact, a new era of ads, healthy eats, and more , redirect
For most people, the Super Bowl isn’t just about the game. For many, the food, commercials, and entertainment take center stage. Ahead of the big game, Virginia Tech experts can speak on a variety of topics, including Taylor Swift's impact on the NFL and gender bias, a new era of marketing, gambling, healthy snacks, and more. To schedule an interview, email mediarelations@vt.edu.
Date: Feb 05, 2024 -
Article ItemDr. Bagchi Appointed Co-Editor of JCP! , article
Congratulations are in order for Virginia Tech Marketing students and faculty!
Date: Feb 01, 2024 -
Article ItemPamplin capstone course provides management consulting for nascent DEIB firm , article
A team of five students in the Management Consulting capstone course served as a pro bono consulting team for Mikal-Hamlett, a DEI-focused consulting firm.
Date: Dec 13, 2023 -
Article ItemVoices of Privacy secures victory in the 2023 Vega Digital Awards , article
Voices of Privacy, the online initiative dedicated to highlighting current issues about information privacy, was recently honored with the Silver Award by the Vega Digital Awards.
Date: Dec 12, 2023 -
Article ItemPamplin fosters collaboration and diversity in higher education at annual HBCU/MSI Research Summit , article
The Pamplin College of Business welcomed 25 visiting faculty members and students from Historically Black Colleges and Universities (HBCUs) and Minority-Serving Institutions (MSIs) for the annual HBCU/MSI Research Summit.
Date: Dec 07, 2023 -
Article ItemMarketing names five to new Emeritus Advisory Board , article
The Pamplin College of Business recently announced Angela Lorinchak ’91, Chris Mullenaux ’04, Chris Shumaker ’82, Allison Stirrup ’98, and Scott Tidey ’87 as founding members of the Emeritus Advisory Board.
Date: Dec 06, 2023 -
Article ItemClass of 2023: Annie Hunter crafts success as a marketing maven and Hokie leader in Pamplin , article
Like many high school students with college on the horizon, Annie Hunter was looking for a school that was the perfect fit for the next step in her academic journey. However, despite the circumstances, one thing was certain: she would be attending Virginia Tech.
Date: Dec 04, 2023 -
Article ItemVoices of Privacy partners with WDBJ7 for exclusive monthly segment , article
Voices of Privacy is thrilled to share that they have been selected by news station WDBJ7 to produce a monthly segment which will air every second Thursday of the month.
Date: Nov 17, 2023 -
Article ItemHow certain media talks about artificial intelligence may have everything to do with political ideology , article
In the recently published research “Partisan Media Sentiment Toward Artificial Intelligence,” authors from the Virginia Tech Pamplin College of Business – Angela Yi, Shreyans Goenka, and Mario Pandelaere – found that articles from liberal-leaning media have a more negative sentiment toward AI than articles from conservative media.
Date: Nov 13, 2023 -
Article ItemPamplin welcomes new faculty members , article
The Pamplin College of Business has welcomed 17 new full-time faculty members for the 2023-2024 academic year.
Date: Nov 07, 2023 -
Article ItemPAC Weekend 2023 a rousing success , article
The Pamplin Advisory Council (PAC), the senior-level council of volunteers established to promote, support, and improve Pamplin, held its annual fall meeting last week, accompanied by various activities and festivities that celebrated the Pamplin College of Business and its accomplished alumni and friends.
Date: Oct 05, 2023 -
Article ItemVoices of Privacy: Surprise! You’re on Hidden Camera , article
Voices of Privacy (VOP) has your vacation data protection covered! In this exciting webisode, VOP co-hosts share how you can spot sneaky hidden cameras on vacation. Excited to share your travel plans with everyone? See why that may be a problem. Also, discover the tactics for safeguarding your documents and devices on the go.
Date: Sep 18, 2023 -
Article ItemJoin Pamplin professors Bélanger and Wertalik on Voices of Privacy , article
Introducing Voices of Privacy (VOP), an initiative which provides a platform consisting of videos and other resources dedicated to raising awareness, educating individuals across society at large about online privacy, and empowering them with the tools they need to successfully manage their future online privacy.
Date: Aug 22, 2023 -
Article ItemPamplin’s Matuszak helps evolve Marketing curriculum , article
Even before Steve Matuszak, Assistant Professor of Practice in the departments of Marketing and of Management, began teaching Marketing 4304, the marketing environment was undergoing a tectonic shift. With substantive developments in interactive technology, the marketing function is no longer just about communicating to customers, but rather communicating with customers.
Date: Jun 13, 2023 -
Redirect ItemFaculty academies recognize three new members for exceptional leadership, service , redirect
Three faculty members have been recognized for outstanding leadership and service with appointments to the Academy of Faculty Leadership and the Academy of Faculty Service.
Date: May 18, 2023 -
Article ItemPamplin honors its 2023 Graduates with Distinction , article
The Pamplin College of Business recently paid tribute to its 2023 Graduates with Distinction. These honors included the Outstanding Pamplin Senior Award, H. H. Mitchell Outstanding Leadership Award, College Service Award, as well as the recipients of the Delta Sigma Pi Scholarship Key.
Date: May 11, 2023 -
Redirect ItemVirginia Tech experts available to discuss headlines in the news , redirect
The Virginia Tech media relations office has the following experts available for interviews this week surrounding issues in the news. To schedule an interview, please contact mediarelations@vt.edu.
Date: Apr 24, 2023 -
Article ItemPamplin students bring home national championship at Deloitte competition , article
Virginia Tech has cause for celebration, as a group of students from the Pamplin College of Business brought home the national championship in the recent Deloitte National Undergraduate Case Competition.
Date: Apr 24, 2023 -
Redirect ItemVT and RU experts talk TikTok security concerns , redirect
BLACKSBURG, Va. (WDBJ) - TikTok is one of the newest crazes in the realm of social media, but experts say just like every social media site, it collects personal data from users.
Date: Mar 24, 2023 -
Redirect ItemAmericans expected to bet $15 billion on NCAA Tournament , redirect
Virginia Tech marketing professor Rajesh Bagchi joins FOX 5 to share tips on how you can potentially fill out the perfect NCAA Tournament bracket. Professor Bagchi says the chances of guessing all the games correctly is slim, but there are some trends you should pay attention to before you fill out your bracket.
Date: Mar 15, 2023 -
Redirect ItemVirginia Tech professor shares stats for predicting a perfect March Madness bracket , redirect
One expert says the chances of creating a perfect bracket is one in nine quintillion
Date: Mar 14, 2023 -
Redirect ItemVirginia Tech alumnus puts best foot forward in walk across Italy , redirect
Sebastien Jacques, who once walked across the U.S. to celebrate his recovery from brain surgery, recently walked through Italy from the northern border to the southern coast to raise money for charity and to inspire people going through difficult times
Date: Feb 28, 2023 -
Redirect ItemVirginia Tech Pamplin alumnus Jay Ives included in Forbes’ 30 under 30 , redirect
In the early months of 2020, as COVID-19 left many small and medium-sized businesses struggling in its wake, Virginia Tech Pamplin College of Business alumnus and Jives Media founder Jay Ives saw an opportunity to serve his local community. “Businesses were hurting, and I wanted to do everything in my power to support them,” Ives said.
Date: Jan 19, 2023 -
Redirect ItemTrevor Cone teeing it up against the best on PGA Tour , redirect
Cone, a Virginia Tech alumnus, former ACC champion, and All-American in men’s golf, is now playing on golf’s biggest stage and looking to establish himself among the sport’s greats
Date: Jan 17, 2023 -
Redirect ItemPROGRAM CATALYZES NEW STREAMS OF RESEARCH , redirect
HBS established the Institute for the Study of Business in Global Society (BiGS) to serve as a research-based platform that brings together a community of scholars, students, alumni, and other practitioners to find solutions to some of society’s biggest challenges. A key component of this effort is the BiGS Visiting Fellows Program, launched in April 2022, which draws to campus scholarly researchers who join the School for a year to work on specific projects—often partnering with HBS faculty—related to some of today’s most important issues.
Date: Dec 01, 2022 -
Redirect ItemLike fingerprints, our decisions make us more unique individuals , redirect
The typical American makes upwards of 35,000 choices per day, studies have shown. These choices vary from the trivial decisions of which foods to eat to the more serious issues such as vaccinations. Though these choices may occasionally cause stress, one recent study suggests that they help us become more unique and independent.
Date: Oct 01, 2022 -
Redirect ItemFace time: Virginia Tech research examines AI profiling , redirect
A raw first impression or love at first sight might be human intuition, but what if other important life moments, like being hired to a new job, or getting approved for a bank loan, were shaped by computerized decisions about friendly faces?
Date: Sep 19, 2022 -
Redirect ItemWintergreen Fire and Rescue focusing more on where its equipment comes from , redirect
NELSON COUNTY, Va. (WDBJ) - It’s been almost six months since Russia invaded Ukraine. But once it happened, Wintergreen Fire and Rescue began thinking more about where its equipment came from.
Date: Aug 25, 2022 -
Redirect ItemSmile, you’re on camera: Virginia Tech research gauges public support for facial profiling technology , redirect
Research led by Assistant Professor of Marketing Shilpa Madan shows a connection between the belief that appearance reveals character and support for facial profiling technology
Date: Aug 21, 2022 -
Redirect ItemPRISM wins two Telly Awards for excellence in videography , redirect
Pamplin’s faculty-led student-run marketing firm continues to cultivates the next generation of talent.
Date: Jun 13, 2022 -
Redirect ItemRobert E. Denton Jr., director of the School of Communication, to retire , redirect
After 34 years at Virginia Tech, Robert E. Denton Jr. is set to retire on July 1.
Date: May 31, 2022 -
Article ItemPamplin honors its Students of Distinction , article
The Pamplin College of Business recently paid tribute to its Students of Distinction for 2022. These honors included the Outstanding Pamplin Senior Award, H. H. Mitchell Outstanding Leadership Award, College Service Award, as well as the recipients of the Delta Sigma Pi Scholarship Key.
Date: May 09, 2022 -
Article ItemVirginia Tech students win ‘Rumble in Rocktown’ , article
Although the venue was Harrisonburg rather than Zaire, and the sport was a sales competition instead of boxing, when the dust finally settled, a team of Virginia Tech students stood victorious over their fallen opponent much like Ali stood over Foreman in 1974.
Date: May 04, 2022 -
Redirect ItemHarvard Business School Announces Inaugural Cohort of Institute for the Study of Business in Global Society Visiting Faculty Fellows , redirect
Harvard Business School (HBS) has announced the inaugural cohort of the Institute for the Study of Business in Global Society (BiGS) Visiting Faculty Fellows, who will be joining the school this fall.
Date: Apr 22, 2022 -
Redirect ItemStudents and faculty receive awards at Graduate School's annual ceremony , redirect
At its annual awards reception during Graduate Education Week, the Graduate School recognized master’s and doctoral degree students from across Virginia Tech’s campuses and programs for their work, honoring them with awards of excellence.
Date: Apr 06, 2022 -
Redirect ItemNew advertising major aims to attract students with agency ambitions , redirect
Advertisements surround us wherever we go. Commutes are often punctuated by radio and billboard ads. The daily trip to the mailbox can bring promotions for new products or services. And when we settle down after a long day, our favorite show may be interrupted by commercials.
Date: Mar 30, 2022 -
Article ItemLugano Study Abroad Programs receives special recognition , article Date: Mar 29, 2022
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Redirect ItemPamplin professor explores psychology of welfare politics , redirect
Recent political history has shown that United States conservative leaders tend to vote against the expansion of federal welfare, or social safety net, programs. But are conservative-leaning citizens less likely than their liberal-leaning peers to enroll in said programs and accept aid for themselves?
Date: Mar 16, 2022 -
Article ItemGet ready for 2022 Giving Day! , article
Every dollar raised during Virginia Tech’s Giving Day has the potential to be transformational for the colleges, departments, and programs involved. Thanks to the tireless efforts of benefactors to the Pamplin College of Business, Giving Day 2022 has a couple hundred thousand more opportunities to be transformational.
Date: Feb 18, 2022 -
Redirect ItemProduct shortages pit consumers against each other, according to Virginia Tech expert , redirect
Consumers who listen long enough begin to assume there is a shortage of everything. “Merely being reminded of product scarcity, or being told that they must do their holiday shopping early due to supply chain related shortages, makes consumers more likely to act in their own selfish interests,” according to Virginia Tech marketing professor and consumer behavior expert Shilpa Madan.
Date: Dec 02, 2021 -
Redirect ItemDonna Wertalik on the 'Cost of Access' , redirect
What is your personal information worth? Donna Wertalik, Professor of Practice & Director of Marketing Strategy & Analytics at the Pamplin College of Business dives deep into the state of social media and where the modern consumer stands in a hyper-tracked, ever-evolving digital world. How do the different generations view privacy? What lies ahead for digital communities and influencer marketing? Get a glimpse into what’s unfolding in the complex landscape of data sets, tracking, and user privacy.
Date: Oct 06, 2021 -
Redirect ItemStudent organization is ‘Closing the Gap’ through civil discussion on controversial topics , redirect
It was an ambitious and audacious idea: create a space for candid, meaningful, and productive conversations that include people of differing backgrounds, beliefs, and perspectives.
Date: Sep 24, 2021 -
Article ItemNew research reveals that our choices may be making us more individualistic , article
In her recently published research in the Proceedings of the National Academy of Sciences, “The salience of choice fuels independence: Implications for self-perception, cognition, and behavior,” Shilpa Madan illustrates how this salience of choice alone can have a range of powerful psychological effects, including empowerment of the individual.
Date: Sep 20, 2021 -
Redirect ItemStudying abroad during a pandemic offers lessons in resilience , redirect
While most international travel screeched to a halt during the first months of 2020, Virginia Tech was one of just a few U.S. institutions that cautiously left the door open to allow students to study abroad in spring 2021. Now, the Global Education Office is applying the lessons it learned to ensure that students looking to pursue international experiences are supported and prepared to navigate the challenges of safely studying abroad during a pandemic.
Date: Sep 16, 2021 -
Article ItemProfessional Sales Program takes top prize at USCA Sales Center Innovation Competition , article
The Department of Marketing’s Professional Sales Program recently won top honors in the University Sales Center Alliance’s (USCA) Sales Center Innovation Competition. The sales program was awarded the first-place prize for its innovative social media marketing campaign earning the program a $2,000 award.
Date: Jun 21, 2021 -
Redirect ItemVirginia Tech Board of Visitors approves 2021 promotions, tenure, continued appointments , redirect
The Virginia Tech Board of Visitors approved the following promotions, tenure, and continued appointments at its June 8 meeting.
Date: Jun 09, 2021 -
Redirect ItemEloise Coupey honored with emerita status , redirect
Eloise Coupey, associate professor of marketing in the Pamplin College of Business at Virginia Tech, has been conferred the title of associate professor emerita by the Virginia Tech Board of Visitors.
Date: May 18, 2021 -
Article ItemPamplin celebrates graduates with twin ceremonies , article
The Pamplin College of Business celebrated the graduating members of the class of 2021 with twin ceremonies on May 16, marking the first in-person graduation since the beginning of the COVID-19 pandemic.
Date: May 17, 2021 -
Redirect ItemPatty Vitsupakorn named 2021 Outstanding Senior for the Pamplin College of Business , redirect
The future looks bright for Patty Vitsupakorn, the 2021 Outstanding Senior for the Pamplin College of Business. She will walk across the graduation stage and into a consulting job at Clarabridge, relying on the vast experience she gained as a double-major in hospitality and tourism management and marketing.
Date: May 11, 2021 -
Article ItemPamplin faculty, staff recognized with awards , article
Several Pamplin College of Business faculty and staff have recently been honored with awards for their work during the 2020-21 academic year.
Date: May 05, 2021 -
Article ItemProfessional Sales Program receives multiple honors , article
The Sales Education Foundation (SEF), a leading ranking group for sales programs across the world, has again included the Professional Sales Program in its “Top Universities for Professional Sales Education.” The list can be found in the 2021 edition of Sales Education Annual magazine.
Date: May 05, 2021 -
Article ItemPRISM design receives international recognition , article
PRISM, Virginia Tech’s faculty-led, student-run digital marketing agency, added another award to its already long list of accolades when it was named a 2021 Muse Awards Gold Winner.
Date: Apr 14, 2021 -
Redirect ItemHokieTalks to explore contemporary social justice issues , redirect
Last year was a landmark time for bringing social justice and the need for reform to the forefront of society.
Date: Mar 20, 2021 -
Redirect ItemColleges unite to explore the COVID-19 pandemic in a range of contexts , redirect
When COVID-19 transformed the world just a year ago, the fields of medicine, public health, and biomedical research all mobilized as part of the international crisis response. Yet those disciplines were not the only ones with important contributions to offer. The pandemic is multifaceted, and a full range of expertise is needed for essential insights into both its immediate and enduring impact.
Date: Mar 16, 2021 -
Redirect ItemUniversity Exemplary Department or Program Awards honor effective teaching with a global perspective , redirect
Three academic units in three colleges are being recognized by the Office of the Executive Vice President and Provost in partnership with the Center for Excellence in Teaching and Learning with the 2020 University Exemplary Department or Program Award (UEDPA).
Date: Feb 09, 2021 -
Redirect ItemM. Joseph Sirgy honored with emeritus status , redirect
M. Joseph Sirgy, the Virginia Tech Real Estate Professor of Marketing in the Pamplin College of Business at Virginia Tech, has been conferred the title of Virginia Tech Real Estate Professor Emeritus by the Virginia Tech Board of Visitors.
Date: Dec 22, 2020 -
Redirect ItemClass of 2020: Creative director for PRISM creates her own path , redirect
From the start, Charlotte Cannon had always known that she wanted to attend Virginia Tech. A passionate art student since childhood, Cannon was determined to pursue an education in both of her passions - graphic design and cello performance.
Date: Dec 17, 2020 -
Article ItemPerception of reality: Research shows how we see may determine what we see , article
Broderick Turner, an assistant professor in the Marketing Department, recently published a study examining the judgments of intent for observers of body camera footage as opposed to observers of dash camera footage.
Date: Nov 23, 2020 -
Redirect ItemWertalik celebrates success with remote learning , redirect Date: Oct 21, 2020
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Redirect ItemMarketing professor weighs in on rewards programs , redirect
To help people learn more about Capital One Savor Cash Rewards Credit Card Review, WalletHub's editors posed the following questions to a panel of experts. You can meet our panelists and read their responses below.
Date: Sep 08, 2020 -
Redirect ItemVirginia Tech Richmond Center offers free webinar on sales and negotiation , redirect
Join the Virginia Tech Richmond Center for a discussion on how COVID-19 has forced professionals to rethink their approaches to sales and negotiation. The virtual discussion will be from 11-11:45 a.m. Sept. 8.
Date: Sep 08, 2020 -
Article ItemCurrent events have you stressed? Marketing has a course for that , article
Thermometer to check for fever. A pulse oximeter to measure blood oxygen levels. Hand sanitizer to prevent infection. Mask to prevent asymptomatic spread. The COVID-19 pandemic has transformed many of us into amateur epidemiologists, no matter our true vocation. But what about our mental health during this stress-filled time? What tools do we have to ensure that our mental well-being is just as fit as our physical well-being?
Date: Aug 22, 2020 -
Redirect ItemMarketing researcher co-authors new book on consumer psychology , redirect
New technologies are changing consumer behavior in unprecedented ways, says a Virginia Tech marketing researcher who has co-authored a new book on consumer psychology.
Date: Jul 15, 2020 -
Article ItemMy Position Was Rescinded...Now What? , article
Five things you can do if your offer was canceled. Students all over the country have been looking forward to a summer of enriching experiences and professional development. Until a few months ago, many college students and soon-to-be graduates prepared themselves to enter the workforce and start their careers. The far reaching effects of the global pandemic have since affected many of them in a way they couldn’t have predicted: the loss of their job and internships.
Date: Jul 06, 2020 -
Redirect ItemRajesh Bagchi named R.B. Pamplin Professor of Marketing , redirect
Rajesh Bagchi, professor and head of the Department of Marketing in the Pamplin College of Business at Virginia Tech, has been named the R.B. Pamplin Professor of Marketing by the Virginia Tech Board of Visitors.
Date: Jul 01, 2020 -
Redirect ItemVirginia Tech Board of Visitors approves 2020 promotions, tenure, continued appointments , redirect
The Virginia Tech Board of Visitors approved the following promotions, tenure, and continued appointments at its June 2 meeting.
Date: Jun 04, 2020 -
Article ItemDelta Epsilon receives multiple honors at national convention , article
The Delta Epsilon Chapter of Virginia Tech was named a finalist in two different categories and was a nominee in a third at the 2020 Pi Sigma Epsilon Virtual National Convention. The convention, which was originally scheduled to be held in Norfolk, Va., was moved online due to the ongoing COVID-19 pandemic.
Date: May 27, 2020 -
Article ItemPamplin College of Business to hold Class of 2020 online commencement Friday, May 15 , article
Working in conjunction with PRISM – Virginia Tech’s student-run marketing and creative agency – the Pamplin College of Business will honor and congratulate the Class of 2020 through a variety of virtual celebrations, culminating with the Pamplin commencement ceremony the evening of May 15.
Date: May 13, 2020 -
Article ItemVirginia Tech Professional Sales Program named one of nation’s best , article
The Sales Education Foundation (SEF) has named the Marketing Department’s Professional Sales Program to its list of “Top Universities for Professional Sales Education.” The ranking appears in the 14th edition of the SEF Annual magazine, utilizing data collected from university sales education programs in the United States and throughout the world.
Date: May 05, 2020 -
Redirect ItemCongratulations to Joe Sirgy on Retirement , redirect
On behalf of the Marketing Department, we would like to invite you to celebrate the retirement of Dr. M. Joseph Sirgy. Dr. Sirgy started his career as an Assistant Professor at Virginia Tech in 1979. After a very distinguished career, spanning almost 40 years, Dr. Sirgy will be retiring at the end of this Spring Semester.
Date: Apr 30, 2020 -
Article ItemMarketing Ph.D. graduates to receive faculty positions , article
Debjit Gupta and Yegyu Han, two Ph.D. graduates from the Department of Marketing at the Pamplin College of Business, have been named to faculty positions at distinguished universities.
Date: Apr 30, 2020 -
Redirect ItemBored with social distancing? These Hokies find new ways to learn, pursue their passions , redirect
Motivated by the social distancing and quarantine guidelines that have resulted in separation from Hokie friends and campus activities, Virginia Tech students have dreamed up creative ways to develop new skills and pursue personal passions.
Date: Apr 17, 2020 -
Redirect ItemMay commencement ceremonies to move online; senior celebration in Lane Stadium planned for September , redirect
Amid a worldwide effort to mitigate the spread of COVID-19, Virginia Tech will move its commencement activities online this spring and invite all graduating students and two guests to campus this fall to celebrate commencement with a senior tailgate, an “Enter Sandman” entrance into Lane Stadium, and complimentary attendance at the Sept. 26 home football game.
Date: Mar 20, 2020 -
Article ItemAmorim, Rock, and Luo receive honors , article
Nick Amorim, Carolyn Rock, and Andrew Luo, three students in the Pamplin College of Business, were recently honored with undergraduate senior awards. Amorim received the College Service Award; Rock received the H.H. Mitchell Outstanding Leadership Award; and Luo received the Outstanding Pamplin Senior Award. All three have exhibited excellence in and out of the classroom with exemplary grades, involvement and leadership in extracurricular activities, as well as volunteer work.
Date: Mar 02, 2020 -
Redirect ItemFaculty share high-impact practices at Conference on Higher Education Pedagogy , redirect
Rachel Holloway stood in front of more than 400 academics and poured out her heart. During her opening remarks at the 12th Annual Conference on Higher Education Pedagogy, the vice provost for undergraduate academic affairs at Virginia Tech shared her experiences during her early years as a faculty member.
Date: Feb 27, 2020 -
Article ItemShumaker brings marketing expertise to campus , article
For Chris Shumaker (MKTG ’82), the five words "more than meets the eye" captures everything special and unique to a career in marketing. “I don’t know of many other careers that offer such a breadth of opportunity,” explained Shumaker.
Date: Feb 11, 2020 -
Redirect ItemDavid Brinberg named Kathleen Grega Digges Professor , redirect
David Brinberg, professor of marketing in the Pamplin College of Business at Virginia Tech, has been named the Kathleen Grega Digges Professor in Entrepreneurial Studies by the Virginia Tech Board of Visitors.
Date: Jan 15, 2020 -
Redirect ItemInstagram is removing likes, how will this impact mental health and brand interaction? , redirect
While Instagram tests the elimination of “likes” on it’s platform, Virginia Tech social media experts offer insights on how this change may impact mental health and how consumers interact with brands.
Date: Nov 26, 2019 -
Article Item100 percent placement rate awaits professional sales job fair attendees , article
Now in its third year, Sales Industry Day is one of the Pamplin College of Business’s most successful career fairs and has grown steadily in its endeavor to match Virginia Tech student talent with the nation’s top businesses and corporations.
Date: Oct 30, 2019 -
Article ItemMarketing Department and Advisory Board Help Students Soar in 4. , article
On October 10, 2019 the marketing department hosted an inaugural "Atrium Take-Over". The event was intended to assist marketing students with their college careers, access key board members for mentoring and build awareness of the resources within the department and Pamplin.
Date: Oct 15, 2019 -
Article ItemEY pledges $1.6 million in support to GBAC during inaugural Pamplin Engagement Summit , article
Over 300 Pamplin College of Business alumni, friends, faculty, and staff gathered in Roanoke to celebrate the college, and plan for its future, at the inaugural Pamplin Engagement Summit.
Date: Oct 14, 2019 -
Article ItemCorps of Cadets alumnus Maj. Stephen Schuyler named Rhode Island game Hokie Hero , article
U.S. Army Maj. Stephen Schuyler, a Virginia Tech Corps of Cadets alumnus who earned a degree in marketing from the Pamplin College of Business and a minor in leadership studies from the corps’ Rice Center for Leader Development in 2007, was selected as the Hokie Hero for Saturday’s football game against Rhode Island.
Date: Oct 14, 2019 -
Article ItemHere is YOUR chance to Soar In Four right off the bat in your college career at Virginia Tech! , article
Here is YOUR chance to Soar In Four right off the bat in your college career at Virginia Tech! We are excited to announce an event coming up on Thursday, October 10th that you cannot miss. We will be hosting a marketing takeover that will take place in the Pamplin Atrium from 1:00pm until 3:00pm. Prepare yourselves for mentoring, advice from professionals in the marketing industry, exposure to clubs and organizations, student engagement and more!
Date: Oct 03, 2019 -
Article ItemThe MIMB Welcomes Five New Members , article
The Marketing Industry Mentoring Board (MIMB), established in the Fall of 2010, exists to support the efforts of the Pamplin College of Business Marketing Department to improve and enhance students' marketing and sales education experience at Virginia Tech. All MIMB members bring unique business and industry experiences to the group and are excited to welcome five new members this Fall.
Date: Sep 09, 2019 -
Article ItemCorps of Cadets alumnus Capt. William Chung named Boston College game Hokie Hero , article
U.S. Army Capt. William Chung, a 2015 Virginia Tech Corps of Cadets alumnus who earned a degree in marketing management from the Pamplin College of Business and a minor in leadership studies from the Rice Center for Leader Development, was selected as the Hokie Hero for Saturday’s football game against Boston College.
Date: Sep 03, 2019 -
Redirect ItemInterview with Professor Donna Wertalik , redirect Date: Aug 06, 2019
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Article ItemMarketing grad takes a leap, lands dream gig , article
“If I didn’t take that big leap of faith, I don’t think I would be where I am today,” Melinda Tran explained. Where she is today, specifically, is at Facebook. Based in Silicon Valley, she works in content marketing, specializing in media partnerships. “I work closely with external media partners to help them develop audiences on our platforms,” she said.
Date: Jul 30, 2019 -
Article ItemJob satisfaction related to life satisfaction, no matter the culture, professor finds , article
In 2001, Virginia Tech Real Estate Professor of Marketing Joseph Sirgy released his groundbreaking Quality of Work Life Scale (QWLS), which, using a specially developed mathematical formula, puts a numeric value to how well an employee’s needs are being met by his or her employer. His most recent research – published earlier this year – showed that the QWLS is a valid and reliable metric no matter the cultural background of the person studied. By extension, the study also showed that there is little in the way of cultural difference in the relationship between job satisfaction and life satisfaction; job satisfaction spills over to life satisfaction for employees across a wide range of cultures and countries.
Date: Jul 16, 2019 -
Article ItemRajesh Bagchi appointed marketing department head in the Pamplin College of Business , article
Rajesh Bagchi has been appointed head of the Department of Marketing in the Pamplin College of Business.
Date: Jul 10, 2019 -
Article ItemAdam Kendrick named Outstanding Recent Alumnus for College of Liberal Arts and Human Sciences , article
Adam Kendrick’s workplace is often a circus — literally. But as a former HokieBird used to entertaining a stadium filled with Virginia Tech fans, he is undaunted by having to cue clowns, signal crew members to bring up spotlights, and ensure acrobats are properly placed.
Date: Jul 02, 2019 -
Article ItemMarketing grad embraces the unconventional , article
Shortly after she graduated in 2012 with a degree in marketing, Charlotte Ryland – like most new graduates – received a job offer in her field of study. Unlike most graduates, however, she rejected the offer.
Date: May 30, 2019 -
Article ItemFinance alum and business executive Brad Casper to address Pamplin commencement , article
Brad Casper, a 1982 magna cum laude graduate in finance from the Pamplin College of Business, will address graduating students, their families, and faculty and staff as the keynote speaker at the college’s commencement ceremony.
Date: Apr 24, 2019 -
Article ItemKent Nakamoto honored with emeritus status , article
Kent Nakamoto, retired professor of marketing in the Pamplin College of Business at Virginia Tech, has been conferred the title of professor emeritus by the Virginia Tech Board of Visitors.
Date: Apr 10, 2019 -
Article ItemSpeakers announced for May commencement ceremonies , article
Frank Beamer, legendary football coach for the Hokies, will return to Lane Stadium on Friday, May 17 as Virginia Tech’s commencement speaker.
Date: Mar 29, 2019 -
Article ItemPamplin donors were “In” for Giving Day 2019 , article
Hundreds of donors supported the Pamplin College of Business during the second annual Virginia Tech Giving Day. During the one-day fundraising event, which began at noon on Tuesday, March 19, and continued until noon on Wednesday, March 20, Pamplin alumni, faculty, staff, students, and friends showed their support through donations – online and through various other avenues – as well as tireless promotion of the college throughout the event.
Date: Mar 21, 2019 -
Article ItemA place where equity for women can flourish - Women's Center celebrates 25 years , article
When Sarah Preston transferred to Virginia Tech two years ago, the trauma of a past sexual assault sparked her search for a trusted counselor.
Date: Feb 26, 2019 -
Article ItemPamplin’s Award-Winning Alumni - 2018 , article
Scenes from Virginia Tech's Pamplin College of Business' Advisory Council meeting in Richmond, Va. on Thursday, December 6, 2018. (David Hungate/ Dominion Images Photography)
Date: Feb 01, 2019