News

Have you ever talked about something with a family member or a friend, and then you receive an ad for that very same product later that day?

Did you know that 55 percent of consumers use a biometric authentication factor, such as a fingerprint or face scan, to unlock their mobile devices?

For most people, the Super Bowl isn’t just about the game. For many, the food, commercials, and entertainment take center stage. Ahead of the big game, Virginia Tech experts can speak on a variety of topics, including Taylor Swift's impact on the NFL and gender bias, a new era of marketing, gambling, healthy snacks, and more. To schedule an interview, email mediarelations@vt.edu.

Three faculty members have been recognized for outstanding leadership and service with appointments to the Academy of Faculty Leadership and the Academy of Faculty Service.

The Virginia Tech media relations office has the following experts available for interviews this week surrounding issues in the news. To schedule an interview, please contact mediarelations@vt.edu.

BLACKSBURG, Va. (WDBJ) - TikTok is one of the newest crazes in the realm of social media, but experts say just like every social media site, it collects personal data from users.

Virginia Tech marketing professor Rajesh Bagchi joins FOX 5 to share tips on how you can potentially fill out the perfect NCAA Tournament bracket. Professor Bagchi says the chances of guessing all the games correctly is slim, but there are some trends you should pay attention to before you fill out your bracket.

One expert says the chances of creating a perfect bracket is one in nine quintillion

Sebastien Jacques, who once walked across the U.S. to celebrate his recovery from brain surgery, recently walked through Italy from the northern border to the southern coast to raise money for charity and to inspire people going through difficult times

In the early months of 2020, as COVID-19 left many small and medium-sized businesses struggling in its wake, Virginia Tech Pamplin College of Business alumnus and Jives Media founder Jay Ives saw an opportunity to serve his local community. “Businesses were hurting, and I wanted to do everything in my power to support them,” Ives said.

Cone, a Virginia Tech alumnus, former ACC champion, and All-American in men’s golf, is now playing on golf’s biggest stage and looking to establish himself among the sport’s greats

HBS established the Institute for the Study of Business in Global Society (BiGS) to serve as a research-based platform that brings together a community of scholars, students, alumni, and other practitioners to find solutions to some of society’s biggest challenges. A key component of this effort is the BiGS Visiting Fellows Program, launched in April 2022, which draws to campus scholarly researchers who join the School for a year to work on specific projects—often partnering with HBS faculty—related to some of today’s most important issues.

The typical American makes upwards of 35,000 choices per day, studies have shown. These choices vary from the trivial decisions of which foods to eat to the more serious issues such as vaccinations. Though these choices may occasionally cause stress, one recent study suggests that they help us become more unique and independent.

A raw first impression or love at first sight might be human intuition, but what if other important life moments, like being hired to a new job, or getting approved for a bank loan, were shaped by computerized decisions about friendly faces?

NELSON COUNTY, Va. (WDBJ) - It’s been almost six months since Russia invaded Ukraine. But once it happened, Wintergreen Fire and Rescue began thinking more about where its equipment came from.

Research led by Assistant Professor of Marketing Shilpa Madan shows a connection between the belief that appearance reveals character and support for facial profiling technology

Harvard Business School (HBS) has announced the inaugural cohort of the Institute for the Study of Business in Global Society (BiGS) Visiting Faculty Fellows, who will be joining the school this fall.

To help people learn more about Capital One Savor Cash Rewards Credit Card Review, WalletHub's editors posed the following questions to a panel of experts. You can meet our panelists and read their responses below.

Join the Virginia Tech Richmond Center for a discussion on how COVID-19 has forced professionals to rethink their approaches to sales and negotiation. The virtual discussion will be from 11-11:45 a.m. Sept. 8.

On behalf of the Marketing Department, we would like to invite you to celebrate the retirement of Dr. M. Joseph Sirgy. Dr. Sirgy started his career as an Assistant Professor at Virginia Tech in 1979. After a very distinguished career, spanning almost 40 years, Dr. Sirgy will be retiring at the end of this Spring Semester.