Focusing on another specialization? Majoring in a degree from a different college? Not interested in taking on a full marketing degree? Add to your experience at Virginia Tech by choosing a Marketing Minor option.
Add a unique concentration to your degree. This minor allows you to study the basics in the Professional Sales track. Combined with any number of major degrees such as Communications, Psychology, Construction, Fashion Merchandising to name a few, the Professional Sales minor affords you the business knowledge you need to succeed in a variety of industries.
Learn more about the Professional Sales Program.
The Digital Marketing Strategy minor enables students to acquire knowledge and skills in online and digital business and digital product delivery, and in developing, analyzing and enhancing a company’s presence on the web, mobile and social networks. Digital marketing encompasses many areas of application, including mobile marketing, Internet marketing, e-commerce, and social media marketing. The demand for digital marketing skills has grown rapidly and has resulted in numerous career opportunities in the professional realm such as specialist, director, marketing, and coordinator. Companies are spending record budgets on advertising using social media, the Internet, and the mobile platforms.
Learn more about the Digital Marketing Strategy Concentraion.