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Research

Selected recent faculty research publications.

  • Chae, R. L., Siddiqui, R., & Xu, Y. (2025). Vulnerability to natural disasters and sustainable consumption: Unraveling political and regional differences. Proceedings of the National Academy of Sciences, 122(5). https://doi.org/10.1073/pnas.2409851122
  • Goenka, S., & Bagchi, R. (2024). "Price partitioning of Socio-Moral surcharges,"  Journal of Consumer Research. https://doi.org/10.1093/jcr/ucae026
  • Han, X., Lu, S., Wang, X., & Cui, N. (2025). "Effectiveness of Online Education "During the COVID-19 Pandemic: Evidence from Chinese Universities," Production and Operations Management. https://doi.org/10.1177/10591478251361979
  • Lee, D-J, & M. J. Sirgy (2025). "Happiness in the marketplace: A study of consumption, consumers and wellbeing," Cham, Switzerland: Springer Nature.
  • Li, B., Lai, E. Y., & Wang, X. (2025). "From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI," Journal of Marketing. https://doi.org/10.1177/00222429251355266
  • Ni, J., Xin, Y., & Yang, F. (2020). Fostering Entrepreneurship through Crowdfunding: What Drives Local Biases. Available at SSRN 3580585.
  • Ratchford, M., Chakravarti, D., & Sinha, A. R. (2025). "Status quo bias and poaching avoidance in selecting strategic alliance partners," Experimental Economics, 1–25. https://doi.org/10.1017/eec.2025.4
  • Sirgy, M. J. (2025). "How can marketing address the big issues of our time," Journal of Macromarketing. https://doi.org/10.1177/02761467241310857
  • Thompson, D. V., Kirmani, A., Hamilton, R., Li, A., du Plessis, C., Fernandes, D., ... & Wilcox, K. (2025). Cycles of inequality in the marketplace: insights from macro, marketer, and consumer perspectives. International Journal of Research in Marketing.
  • Xie, V., Cai, F., & Bagchi, R. (2024). "The rank length effect," Journal of Marketing Research. https://doi.org/10.1177/00222437241268439
  • Yu, G. B., Joshanloo, M., & Sirgy, M. J. (2025). "A longitudinal multilevel analysis of the reciprocal associations between Work-Life conflict and subjective wellbeing,"  Applied Research in Quality of Life. https://doi.org/10.1007/s11482-025-10442-0
  • Zhang, K., Allard, T., Agrawal, N., & Bagchi, R. (2025). "The Token-Effort Effect: Trivial redemption effort increases price promotion effectiveness," Journal of Marketing Research. https://doi.org/10.1177/00222437251338050
  • Zhang, L., Allard, T., Hardisty, D. J., & Wang, X. (2025). "The charity capacity curse," Journal of Consumer Psychology.

  • Bao, W., Ni, J., & Singh, S. (2024). "Educational inequality and reservation policy in developing markets,"  Management Science, 70(5), 3162–3181. https://doi.org/10.1287/mnsc.2021.00249
  • Gao, H., Wang, X., Li, X., & Cotte, J. (2024). "Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient," Journal of Marketing Research. https://doi.org/10.1177/00222437241286790
  • Gupta, R., Xie, B. E., Zhu, M., & Segal, J. B. (2024). "Randomized Experiments to Reduce Overuse of Health Care: A Scoping Review," Medical care. 62(4), 263-269.
  • Park, Hanyong, JaeHwan Kwon, and Rajesh Bagchi (2024), “Is ‘4 for $16’ Better than ‘4 for $15.30’? The Price Divisibility Effect in Multipack Purchases,” Journal of Consumer Research, 51 (3), 455–473
  • Turner, B. L., & Reczek, R. W. (2024). "Hype-Free AI: How AI actually impacts psychology in research, the workplace, the marketplace, and beyond.," Current Opinion in Psychology, 61, 101939. https://doi.org/10.1016/j.copsyc.2024.101939
  • Wang, X., Bendle, N., & Pan, Y. (2024). "Beyond text: Marketing strategy in a world turned upside down,"  Journal of the Academy of Marketing Science, 52(4), 939–954. https://doi.org/10.1007/s11747-023-01000-x
  • Wang, X., Ryoo, J. H., Campbell, M. C., & Inman, J. J. (2024). "Unraveling Impact: Exploring Effects of Novelty in top consumer research journals," Journal of Consumer Research, 51(1), 169–179. https://doi.org/10.1093/jcr/ucad077
  • Xie, Vivian (Jieru) and Rajesh Bagchi (2024), “How Duration of Storage Affects Food Waste Behavior,” Journal of Consumer Psychology, 34 (4), 570-587
  • Xu, Y., Hu, M., Chu, J., & Ching, A. T. (2024). "Heterogeneous complementarity and team design: the case of real estate agents," Marketing Science. https://doi.org/10.1287/mksc.2023.0017
  • Yi, A., & Turner, B. (2024). "Representations and consequences of race in AI systems," Current Opinion in Psychology, 58, 101831.

  • Bronnenberg, B. J., Klein, T. J., & Xu, Y. (2023). "Consumer time budgets and grocery shopping behavior," Management Science, 70(3), 1596–1612. https://doi.org/10.1287/mnsc.2023.4763
  • He, J., Li, B., & Wang, X. (2023). "Image features and demand in the sharing economy: A study of Airbnb," International Journal of Research in Marketing, 40(4), 760–780. https://doi.org/10.1016/j.ijresmar.2023.04.001
  • Hermosilla, M., Ni, J., Wang, H., & Zhang, J. (2023). "Leveraging the E-commerce footprint for the surveillance of healthcare utilization," Health Care Management Science, 26(4), 604–625. https://doi.org/10.1007/s10729-023-09645-4
  • Jaspers, E. D. T., Pandelaere, M., Pieters, R. G. M., & Shrum, L. J. (2023). "Materialism and life satisfaction relations between and within people over time: results of a three‐wave longitudinal study," Journal of Consumer Psychology, 33(3), 591–601. https://doi.org/10.1002/jcpy.1350
  • Lai, Edward Yuhang, Julio Sevilla, Mathew S. Isaac, and Rajesh Bagchi (2023), “The Easy Addendum Effect: When Doing More Seems Less Effortful,” Journal of Applied Psychology, 108 (12), 2040
  • Li, X., Wang, X., & Nault, B. R. (2023). "Is personalized pricing profitable when firms can differentiate?," Management Science, 70(7), 4184–4199. https://doi.org/10.1287/mnsc.2021.02740
  • Nguyen, P., & Wang, X. (2023). "The influence of non‐physicality of goods on disparities in seller–buyer valuations: A meta‐analysis," Journal of Consumer Psychology, 34(3), 445–465. https://doi.org/10.1002/jcpy.1367
  • Wu, Y., Wang, R., Jin, H., & Zhu, M. (2023). "Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier," International Journal of Research in Marketing, 40(3), 534–551. https://doi.org/10.1016/j.ijresmar.2023.06.007

  • Fischer, P. M., Zeugner-Roth, K. P., Katsikeas, C. S., & Pandelaere, M. (2022). "Pride and prejudice: Unraveling and mitigating domestic country bias,"  Journal of International Business Studies, 53(3), 405–433. https://doi.org/10.1057/s41267-021-00496-1
  • Isaac, Mathew S., Julio Sevilla, and Rajesh Bagchi (2022), “The Commission Effect: Framing Affects Perceived Magnitude of Identical Payouts,” Journal of Experimental Psychology: Applied.
  • Kim, E., Ding, M., Wang, X., & Lu, S. (2022). "Does topic consistency matter? A study of critic and user reviews in the movie industry," Journal of Marketing, 87(3), 428–450. https://doi.org/10.1177/00222429221127927
  • Madan, S., Savani, K., & Johar, G. V. (2022). "How you look is who you are: The appearance reveals character lay theory increases support for facial profiling," Journal of Personality and Social Psychology, 123(6), 1223–1242. https://doi.org/10.1037/pspa0000307
  • Madan, S., Savani, K., & Katsikeas, C. S. (2022). "Privacy please: Power distance and people’s responses to data breaches across countries," Journal of International Business Studies, 54(4), 731–754. https://doi.org/10.1057/s41267-022-00519-5
  • Ukanwa, K., Jones, A. C., & Turner, B. L. (2022). "School choice increases racial segregation even when parents do not care about race," Proceedings of the National Academy of Sciences, 119(35). https://doi.org/10.1073/pnas.2117979119
  • Wang, X., Li, X., & Kopalle, P. K. (2022). "When does it pay to invest in pricing algorithms?" Production and Operations Management.
  • Xu, Y., & Ni, J. (2022). "Entrepreneurial learning and disincentives in crowdfunding markets," Management Science, 68(9), 6819–6864. https://doi.org/10.1287/mnsc.2021.4248

  • Kidwell, B., Hasford, J., Turner, B., Hardesty, D. M., & Zablah, A. R. (2021). "Emotional calibration and salesperson performance," Journal of Marketing, 85(6), 141-161.
  • Nanakdewa, K., Madan, S., Savani, K., & Markus, H. R. (2021). "The salience of choice fuels independence: Implications for self-perception, cognition, and behavior," Proceedings of the National Academy of Sciences, 118(30), e2021727118.

  • Bagchi, Rajesh, Sung Ham, and Chuan He (2020), “Strategic Implications of Confirmation BiasInducing Advertising,” Production and Operations Management, 29 (6), 1573-96.
  • Hock, Stefan, Rajesh Bagchi, and Thomas M. Anderson (2020), “Promotional Games Increase
    Consumer Conversion Rate and Spending,” Journal of Consumer Research, 47 (1), 79-99
  • Jiang, J., & Wang, Y. (2020). “A Theoretical and Empirical Investigation of feedback in ideation Contests,” Production and Operations Management, 29(2), 481–500. https://doi.org/10.1111/poms.13127
  • Ni, J., Xin, Y., & Yang, F. (2020). "Fostering Entrepreneurship through Crowdfunding: What Drives Local Biases," Available at SSRN 3580585.
  • Siddiqui, R. A., Ling, C., & May, F. (2020). Reminders of one’s middle name result in decreased indulgence. Journal of Consumer Psychology, 30(4), 680–687. https://doi.org/10.1002/jcpy.1153
  • Villanova, D., Ince, E. C., & Bagchi, R. (2020). "To explain or not: How process explanations impact assessments of predictors." Journal of Experimental Psychology: Applied, 26(1), 144.

  • Lembregts, Christophe, and Mario Pandelaere (2019), “Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat.” Journal of Marketing Research 56, 104-122.
  • Moran, Nora and Rajesh Bagchi (2019), “The Power of Emotional Benefits: Examining the Role of Benefit Focus on Donation Behavior,” Journal of Advertising, 48 (3), 284-291.
  • Sinha, Jayati, and Rajesh Bagchi (2019), “Role of Ambient Temperature in Influencing Willingness-To-Pay in Auctions and Negotiations,” Journal of Marketing, 83 (4), 121-138.
  • Turner, B. L., Caruso, E. M., Dilich, M. A., & Roese, N. J. (2019). "Body camera footage leads to lower judgments of intent than dash camera footage," Proceedings of the National Academy of Sciences, 116(4), 1201–1206. https://doi.org/10.1073/pnas.1805928116
  • Zamack-Rugar, Yael, Canan Corus, and David Brinberg (2019), “If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence-Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success” Journal of Marketing Research
  • Zhu, Meng, Rajesh Bagchi, and Stefan Hock (2019), “The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit,” Journal of Consumer Research, 45 (5), 1068–1084

  • Carnabuci, Gianluca, Cécile Emery, and David Brinberg (2018), “Emergent leadership structures in informal groups: A dynamic, cognitively informed network model,” Organization Science. 29 (1), 118-133.
  • David, Derick, and Rajesh Bagchi (2018), “How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise,” Journal of Marketing Research, 55 (5), 655-666.
  • Estes, Richard, and Joseph Sirgy (2018), “Advances in Well-Being: Toward a Better World”, London: Rowman & Littlefield Publishers.
  • Hock, Stefan, and Rajesh Bagchi (2018), “The Impact of Crowding on Calorie Consumption,” Journal of Consumer Research, 44 (5), 1123-1140.
  • May, Frank, and Caglar Irmak (2018), “The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient,” Journal of Consumer Research, 45 (2), 383-402.
  • Sevilla, Julio, Mathew Isaac, and Rajesh Bagchi (2018), “Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgements,” Journal of Marketing, 82 (6), 150-164.
  • Stamatogiannakis, Antonios, Amitava Chattopadhyay, and Dipankar Chakravarti (2018), “Attainment versus maintenance goals: Perceived difficulty and impact on goal choice,” Organizational Behavior and Human Decision Processes, 149, 17-34.
  • Van Kerckhove, Anneleen, and Mario Pandelaere (2018), “Swiping is the new liking: How product orientation shapes product evaluations conveyed through swiping,” Journal of Consumer Research, 45, 633-647.

  • Bagchi, Rajesh, Lauren Block, Rebecca Hamilton, and Julie Ozanne (2017), “A Field Guide for the Review Process: Writing and Responding to Peer Reviews,” Journal of Consumer Research, 43 (5), 860-872.
  • Jiang, Juncai, Nanda Kumar, and Brian Ratchford (2017), “Price-Matching Guarantees with Endogenous Consumer Search,” Management Science, 63 (10), 3489-3513.
  • May, Frank (2017), “The Effect of Event Markers on Intertemporal Choice is Moderated by the Reliance on Emotions Versus Reason to Make Decisions,” Journal of Consumer Research, 44 (2), 313-331.
  • Monga, Ashwani, Frank May, and Rajesh Bagchi (2017), “Eliciting Time versus Money: Time Scarcity  Underlies Asymmetric Wage Rates,” Journal of Consumer Research, 44 (4), 833–852
  • Siddiqui, Rafay, Frank May, and Ashwani Monga (2017), “Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices,” Journal of Consumer Research, 43 (6), 932-949.