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Digital Marketing Strategy (DMS)

The Digital Marketing Strategy Concentration

Are you looking to add even more value to your Marketing Degree? A concentration in Digital Marketing Strategy (DMS) will provide the knowledge and experience necessary to compete in one of the fastest growing and moving areas in marketing. 

Adding just a few specialized marketing courses to your schedule will complete the DMS Concentration and will help you stand out in a highly competitive market when looking for top internship and job opportunities. 


  • MKTG 3164: Introduction to Digital Marketing Strategy
    This course introduces students to the main areas in digital marketing and gives valuable insight into the inner workings of key topics including Inbound Marketing SEO (Search Engine Optimization), Email Marketing, Social Media as well as proven business strategies and best practices for each.
    Pre: MKTG 3104
  • MKTG 4164: Social Media and Content Marketing
    This course takes an in-depth look at the top social media marketing platforms and explores the latest strategies on how to successfully leverage these channels for business. The course also focuses on how to create strategic and effective content across these platforms as well as how to produce content for integrated marketing campaigns that combine social, digital and traditional marketing tactics - content for areas such as blogs, podcasts, and social media advertising.
    Pre: MKTG 3104, 3164
  • MKTG 4264: Analytics for Marketing
    This course integrates conceptual and quantitative aspects of marketing to develop strategic business intelligence. It will provide a concentrated emphasis on the role of analytical and computer models to enhance marketing decision making. There is an emphasis on managerial decision making in key areas including segmentation and targeting, positioning, forecasting, new product design, and pricing.
    Pre: MKTG 3104, 4154, 4204

The Digital Marketing Strategy concentration is currently open to all Marketing majors.

For Marketing-specific course information for the DMS concentration or minor contact:

Monica Hillison
Assistant Professor of Practice

For students interested in changing your major, adding a concentration or applying to the Pamplin College of Business, please contact the Undergraduate Advising Center (540) 231-6602