Professional Sales Concentration (PRSL)

The Bachelor of Science in Business Marketing Management Major Concentration: Professional Sales (PRSL) program in the Marketing Department in the Pamplin College of Business is designed to prepare students for careers in professional sales. According to a study by the Chally Group, nearly "66 percent of all college and university graduates will enter a sales career." Furthermore, data shows that over 80 percent of all marketing graduates nationally will accept a sales position. So why not be prepared?

In addition to the standard Marketing major requirements, the PRSL concentration consists of the following courses.

Requirements:

• MKTG 4554 Principles of Professional Selling (Pre: MKTG 3104)
• MKTG 4454 Sales Force Management (Pre: MKTG 3104, MKTG 4204, MKTG 4554)
• MKTG 4604 Retail Management (Pre: MKTG 3104)
• MKTG 4774 Advanced Professional Selling (Pre: 3104, 4204, 4554)
• 3 MKTG PRSL elective credit hours
  • CMST 3064 Persuasion
  • CMST 3124 Interpersonal Communication 
  • MKTG 3134 Personal Well-being and Professional Success 
  • MKTG 3164 Introduction to Digital Marketing Strategy 
  • MKTG 4114 Introduction to AI in Marketing 
  • MKTG 4164 Social Media and Content Marketing 
  • MKTG 4174 Analytics & Metrics for Digital Marketing Strategy 
  • MKTG 4254 Product and Price Management 
  • MKTG 4264 Analytics for Marketing 
  • MKTG 4404 Field Practicum in Marketing 
  • MKTG 4974 Independent Study 
  • MKTG 4994 Undergraduate Research