David L. Brinberg
R. O. Goodykoontz Professor of Marketing
Consumer Behavior, Marketing Research, Social Marketing, Social Entrepreneurship, Foundations of Behavioral Research
Consumer Decision Making, Social Change, Social Marketing, Conceptual Foundations of Research
- Brinberg, D., and Lutz, R.J. (Eds.) (1986). Perspectives on Methodology in Consumer Research. New York: Springer-Verlag.
- Brinberg, D., and McGrath, J.E. (1985). Validity and the Research Process: Beverly Hills, Ca., Sage Publications.
- Brinberg, D., and Jaccard, J. (Eds.) (1989). Dyadic Decision Making. New York: Springer-Verlag.
Hamby, A., Brinberg, D., & Daniloski, K. (2015). How Consumer Reviews Persuade Through Narrative. Journal of Business Research, 68(6), 1242-1250.
Zemack-Rugar, Y., Corus, C., and Brinberg, D. (2012). The “response-to-failure” scale: Predicting behavior following initial self-control failure. Journal of Marketing Research, 49(6), 996 – 1014.
Peter, P. and Brinberg, D. (2012). Learning emotional intelligence: An exploratory study in the domain of health. Journal of Applied Social Psychology, 42(6), 1394 - 1414
Hamby, A., Pierce, M., Daniloski, K., and Brinberg, D. (2011). The use of participatory action research to create a positive youth development program. Social Marketing Quarterly,
17(3), 2 – 17
Maniscalco, C., Daniloski, K., and Brinberg, D. (2010), The Impact of Relationship Stage on the Determinants of Trust in the Pharmacist-Client Relationship: Results from a Social Marketing Campaign, Social Marketing Quarterly, 16(4), 18-40.
Hamby, A., Pierce, M., and Brinberg, D. (2010). A framework to structure research and practice in commercial and social entrepreneurship. Journal of Asian-Pacific Business, 11(3), 166-178
Moorman, C., Diehl, K., Brinberg, D., and Kidwell, B. (2004). Subjective knowledge, search locations, and consumer choice, Journal of Consumer Research, 673 – 680
Bodur, O, H., Brinberg, D., and Coupey, E. (2000). Belief, affect, and attitude: Alternative models of the determinants of attitude. Journal of Consumer Psychology, 9(1), 17-28
Sawyer, A.G., Lynch, J.G., and Brinberg, D. (1995). A Bayesian analysis of the information value of manipulation and confounding checks. Journal of Consumer Research, 21(4), 581-595.
Brinberg, D., Lynch, J.G., and Sawyer, A.G. (1992). Hypothesized and confounded explanations in theory tests: A Bayesian analysis. Journal of Consumer Research, 19(3), 139-154.
Brinberg, D., and Hirschman, E.C. (1986). Multiple orientations for the conduct of marketing research: An analysis of the academic/practitioner distinction. Journal of Marketing, 50, 161-173.
- (540) 231-7639
- 2019 Pamplin (0236)
- B.A.- Rensselaer Polytechnic Institute
- M.A.- University of Illinois
- Ph. D- University of Illinois