Boya Xu
Assistant Professor of Marketing
Biography
Boya Xu is an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech. Boya holds a Ph.D. in Marketing and an MA in Economics from Duke University, and a BS in Statistics from Zhejiang University, China.
Boya conducts research in quantitative marketing, focusing on platform designs, content marketing, and the economies of AI technology. Her research combines methods from statistics, econometrics, and machine learning. Boya was the winner of the 2024 Doctoral Dissertation Research Award at the American Statistics Association (Marketing Section) and a recipient of the 2023 NET Institute Research Grant.