Shreyans Goenka
Assistant Professor of Marketing
2054 Pamplin (2036)
880 West Campus Drive
Blacksburg, VA 24061
880 West Campus Drive
Blacksburg, VA 24061
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Biography
Shreyans Goenka is an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech. Please visit his personal website - shreyansgoenka.com - to access his papers and view details of his research.
Research Interests
His research investigates Consumer Morality. He examines how moral beliefs shape consumption preferences and economic patterns. In doing so, his research produces implications for understanding how morality can help inform policy decisions, marketing positioning strategies, and prosocial campaigns.