Shreyans Goenka is an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech. Please visit his personal website - shreyansgoenka.com - to access his papers and view details of his research.
His research investigates Consumer Morality. He examines how moral beliefs shape consumption preferences and economic patterns. In doing so, his research produces implications for understanding how morality can help inform policy decisions, marketing positioning strategies, and prosocial campaigns.