Research Interests: His research investigates Consumer Morality. He examines how moral beliefs shape consumption preferences and economic patterns. In doing so, his research produces implications for understanding how morality can help inform policy decisions, marketing positioning strategies, and prosocial campaigns.
Shreyans Goenka is an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech. Please visit his personal website - shreyansgoenka.com - to access his papers and view details of his research.
Shreyans Goenka received his BA in economics and psychology (honors) from the University of Pennsylvania in 2008, where he conducted research under Dr. Paul Rozin. He then received his Ph.D. in Marketing from Cornell University in 2020.