Shifan Gu
PhD Student
Shifan Gu is a Ph.D. student in Marketing at Virginia Tech, focusing on the consumer behavior track. She holds a Master’s in Marketing Analytics from Johns Hopkins University and a Bachelor’s in International Business from the University of Nottingham, Ningbo, China. Shifan’s research interests include consumer attitudes toward AI applications and cybersecurity in marketing activities, and their consequential decision-making and behaviors. She is particularly interested in how digital technologies influence consumer decisions and the broader societal implications of online advertising.