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Meng Zhu

Professor of Marketing


Meng Zhu received her Ph.D. from Carnegie Mellon University (Major: Marketing; Minor: Social and Decision Sciences) in 2011. Before joining Virginia Tech, she was Professor of Marketing and Health at Johns Hopkins University where she was the recipient of Faculty Service and Mentorship Award (2023), Alliance for a Healthier World’s Impact Grant (2022), President’s Frontier Award Semifinalist (2019), Early Career Catalyst Award (2018), and Dean’s Award for Faculty Excellence (2016-2019). She has recently served as Co-chair for American Marketing Association Doctoral Dissertation Award, European Association for Consumer Research Conference (Judgment and Decision-Making Track), American Marketing Association Winter Conference (Consumer Behavioral Track), and Co-editor for Journal of the Association for Consumer Research (Healthcare and Medical Decision-making). Her research interests include causes and consequences of and solutions to inefficiency and inequality, health and medical decision-making, human-AI collaboration, and contextual influences on preference construction. Her research has been published in premier business journals as well as specialized medical journals; funded by National Institute of Health and National Institute of Aging; and featured in the media across the globe, such as Forbes, NPR, New York Times, The Guardian, The Independent, Wall Street Journal, and Washington Post. She teaches Strategic Marketing, a capstone undergraduate course at Pamplin College of Business.

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