Mario Pandelaere

Associate Professor

Teaching Interest:

Social Influence, Marketing Research, Consumer Behavior, Marketing & Society

Research Interests:

Materialism, Numerosity, Decision-Making, Well-being, Social Influence

Selected Publications:

 Hudders, L. & Pandelaere, M. (2015). Is Having a Taste of Luxury a Good Idea? How Use vs. Ownership of Luxury Products Affects Satisfaction with Life. Applied Research in Quality of Life, 10, 253-262

Krekels, G. & Pandelaere, M. (2015). Dispositional Greed. Personality and Individual Differences, 74, 225-230

Lembregts, C. & Pandelaere, M. (2014). Numerosity effects in income inequality perceptions: Why relative increases in income seem bad. Journal of Economic Psychology, 43, 37-47

Meert, K., Pandelaere, M., & Patrick, V. (2014). Taking a Shine to It: How the Preference for Glossy stems from an Innate Need for Water. Journal of Consumer Psychology, 24, 195-206

 Bogaerts, T. & Pandelaere, M. (2013). Less is More: Why Some Domains are More Positional than Others. Journal of Economic Psychology, 39, 225-236

De Bock, T., Pandelaere, M., & Van Kenhove, P. (2013). When Colors Backfire: The Impact of Color Cues on Moral Judgment. Journal of Consumer Psychology, 23(3), 341-348

Shrum, L. J., Wong, N., Arif, F., Chugani, S., Gunz, A., Lowrey, T. M., Nairn, A., Pandelaere, M. Ross, S. M., Ruvio, A., Scott, K., & Sundie, J. (2013). Reconceptualizing Materialism as Identity Goal Pursuits: Functions, Processes, and Consequences. Journal of Business Research, 66, 1179–1185.

Lembregts, C., & Pandelaere, M. (2013). Are All Units Created Equal? The Effect of Default Units on Product Evaluations. Journal of Consumer Research, 39(6), 1275-1289.

 Hudders, L. & Pandelaere, M. (2012). The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being. Journal of Happiness Studies, 13 (3), 411-437.

Lens, I., Driesmans, K., Pandelaere, M. & Janssens, K. (2012). Would male conspicuous consumption capture the female eye? Menstrual cycle effects on womens attention to status products. Journal of Experimental Social Psychology, 48(1), 346-349.

Pandelaere, M., Briers, B. & Lembregts, C. (2011). How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons. Journal of Consumer Research, 38(2), 308-322.

 Janssens, K., Pandelaere, M, Millet, K., Van den Bergh, B., Lens, I. & Roe, K. (2011). Can buy me love. Mate attraction goals lead to perceptual readiness for status products. Journal of Experimental Social Psychology, 47(1), 254-258.

Pandelaere, M., Millet, K., & Van den Bergh, B. (2010). Madonna or Don McLean? The effect of order of exposure on relative liking. Journal of Consumer Psychology, 20(4), 442-451.

Pandelaere, M., Briers, B., Dewitte, S. & Warlop, L. (2010). Better Think before Agreeing Twice. Mere Agreement: a similarity-based persuasion mechanism. International Journal of Research in Marketing, 27(2), 133-141.

Cornelissen, G., Pandelaere, M., Dewitte, S., & Warlop, L. (2008). Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. International Journal of Research in Marketing, 25, 46-55.

 Geyskens, K., Dewitte, S., Pandelaere, M., & Warlop, L. (2008). Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption. Journal of Consumer Research, 35, 600-610.

Goukens C., Dewitte S., Pandelaere M., & Warlop L. (2007). Wanting a bit(e) of everything. Extending the valuation effect to variety seeking. Journal of Consumer Research, 34, 386-394.

Briers, B., Pandelaere, M., Dewitte, S., & Warlop, L. (2006). Hungry for Money: On the Exchangeability of Financial and Caloric Resources. Psychological Science, 17, 939-943.


Additional Information:

Member Editorial Board of
- Journal of Consumer Research
- International Journal of Research in Marketing


 Mario Pandelaere


  • M.Sc. Business Engineering (1992, KULeuven, Belgium), M.Sc. Statistics (1999, KULeuven, Belgium)
  • PhD Psychology (2003, KULeuven, Belgium)