Co-founder of To The Wolves Co., Matt Wolk
Introducing Virginia Tech Marketing alum and Co-founder of To The Wolves Co., Matt Wolk! Since graduating from Tech in 2011, Matt has worked in advertising as a digital brand strategist at The Martin Agency, Publicis, Razorfish, DDB, and GTB. During that time, he worked on various strategic and creative initiatives for brands such as Geico, Walmart, Mentos, Motorola, Skittles, State Farm, and Ford. In 2016, Matt and his wife opened To The Wolves Co., an ad agency and in house production company based out of Traverse City, Michigan. To The Wolves emphasizes a no-nonsense approach to advertising, cutting through the bulky layers of big advertising to provide clients with high quality impactful creative campaigns at a faster, more efficient pace to stay relevant in an always on world. When he isn’t working, he loves spending time with his wife Alli and his dog Piper. She’s a 6.5 year old sassy black lab. He also really enjoys fishing, and tries to get out on the water in his DIY Jon boat turned bass boat, the Silver Bullet, as much as possible. We sat down with Matt to get some insight into his life, and he had some amazing advice to offer students. Check out the interview video!