Seth Lytton Joins The Marketing Advisory Board!

Seth Lytton is a '06 graduate of Pamplin with a degree in Marketing. Upon graduation Seth went to work as a consultant in DC, but after a few years decided he had a creative itch that wasn't being scratched and decided to jump into the ad agency world in 2009. He moved to Charlotte and started a career in digital marketing working both at startups like Yodle (acquired by Web.com) and global agencies like Omnicom Media Group. There he managed the media buying and strategy for large brands like Lowe's Home Improvement, Dick's Sporting Goods, Jiffy Lube and Johnson Controls. In 2017, Seth moved to the "client side" as the Vice President of Digital Marketing for Tranzact, the leader in the Medicare insurance industry. After Tranzact (acquired by WillisTowersWatson), Seth took some time off and founded 3S Auto, a digital marketing company focused on the automotive affiliates. Headquartered in Raleigh, 3S Auto has over 50 employees throughout the US and represents clients like Progressive, Geico, Montway Auto Transport and Goodyear. Seth lives in Apex, NC with his wife Ashley (BIT - 06) and their three kids Parker, Emersyn and Hayden.