Dr. Shreyans Goenka Wins at National Conference
March 9, 2023
We are proud to announce that Dr. Shreyans Goenka has been named author of "Best Competitive Paper" at the national Society for Consumer Psychology in Puerto Rico! The topic of Dr. Goenka's paper is entitled "Price Partitioning of Socio-Moral Surcharges" and has been co-authored by our own Marketing Department Chair Dr. Rajesh Bagchi. Dr. Goenka outperformed over 400 other authors and more information on the conference can be found to the right of the page. This is yet another example of how our faculty don't just teach from the textbook, they wrote it.