Maurisa Potts, Hokie alum and member of Virginia Tech’s College of Business Marketing Advisory Board, recently earned national recognition as her firm, Spotted MP (Marketing + Public Relations), was named to The PR Net 100 – 2025. The annual list recognizes the most innovative, impactful, and influential agencies redefining the communications industry today. Selected from a record number of submissions, honorees represent excellence across creativity, strategic results, and cultural influence. This recognition celebrates Spotted MP’s “small yet mighty” approach as a women- and minority-owned boutique agency with national impact and deep regional roots. In 2024, the team delivered bold storytelling and high-profile PR campaigns spanning hospitality, culinary, placemaking, and nonprofit sectors — from launching Chef Kwame Onwuachi’s Afro-Caribbean fine dining restaurant Dogon, to representing The Watergate Hotel, to amplifying equity-driven nonprofits across a number of sectors.