About Our Program: Master of Science Degree in Business Administration
The MS program offers a concentration in advanced marketing which serves students with two types of interest:
- Students who wish to pursue a Ph.D. but who have only completed an undergraduate degree.
- Students with well-defined interests in analytical positions in MKTG research, advertising research and MKTG analytics.
The program is highly selective and limited in size (admitting 1 to 3 students per year) and involves a high level of interaction with members of the marketing faculty. For students seeking to pursue a Ph.D., the M.S. program provides a point of entry for students with limited backgrounds, allowing them to gain insight on the training and career expectations for Ph.D.'s in marketing and to complete work preparatory to Ph.D. study in core areas like mathematics, statistics, and research methods. For students who choose to treat the M.S. degree as terminal, significant employment opportunities exist in marketing research and advertising research organizations as well as companies with strong business analytics groups.