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Founded in 2011, PRISM is Virginia tech’s only student-run Social Media Organization. This flagship program is intended to equip students to lead the development, marketing, and measurement of the Pamplin College of Business website and social media presence. The activity is managed through the student organization with Donna Wertalik as the faculty advisor. The vision of this program is for Virginia Tech students to have unparalleled opportunities to create a strong social media brand for Pamplin in a real-world setting.

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