About the Program
The Ph.D. program is designed to develop graduates who assume faculty positions in research-oriented business schools.
The faculty has developed the doctoral program in marketing to provide challenging research and learning experiences for students seeking the skills to become leading researchers and communicators of advanced business knowledge. The key ingredients to the program's success are its excellent students and it's dynamic, research-oriented faculty who publish regularly in the leading marketing journals. In addition, faculty members are active in national marketing associations such as the American Marketing Association, the Association for Consumer Research, INFORMS, and the Academy of Marketing Science.
The program is highly selective, rigorous, and personalized. The size of the program is strictly controlled to allow for intensive faculty-student collaboration. The required coursework provides rigorous exposure to the academic research literature in marketing as well as research methods and statistics. At the same time, we recognize that students bring a variety of interests and we will work with students to develop programs of study that will allow them to productively pursue those interests.