Kirsten Marcelo

Kirsten Marcelo is a junior at Virginia Tech, majoring in Marketing with a minor in Public Health. She is a driven and ambitious student who has a passion for being involved on campus and making an impact. As Head of Membership Development for SMAB, she is currently spearheading the launch of a mentorship program that connects Pamplin’s Marketing Advisory Board to our members, ultimately fostering student growth and strengthening alumni relationships.

Additionally, she is the Public Relations Chair for Pi Sigma Epsilon, a professional business fraternity at Virginia Tech, where she drives significant social media growth by leading content creation and engagement strategies. Through her executive presence on campus, she has built hands-on experience in strategic marketing leadership, project management, and professional communication.

Outside of school and extracurriculars, Kirsten enjoys staying active at the gym, playing tennis, painting, and spending time with family and friends. She is always looking for new ways to challenge herself and embrace opportunities for growth!