Company: Bank of America
Title: Senior Vice President, SEO Lead
Since graduating from Virginia Tech with a B.S. in Marketing Management in 2001, he has spent the past 20+ years working in the digital marketing realm and gaining experience across a variety of channels. He spent time managing social media and content marketing for TradeKing (now Ally Invest) and directing Search Engine Optimization (SEO) efforts for LendingTree.
In his current role as Senior Vice President, SEO Lead at Bank of America, Cook is responsible for setting and executing a global organic search strategy across all eight of the bank’s business lines. Under his leadership, Bank of America has been recognized as the #1 retail bank in the U.S. for organic search visibility by Gartner in 2019 and 2020. Working alongside a team of SEO strategists and key stakeholders from marketing, sales, technology, and public relations, Cook is able to help maintain Bank of America's commitment to responsible growth and making financial lives better.
In his free time, he spends time with his wife and dogs, runs marathons, and advocates for parks and greenways in his home of Charlotte, NC. Through his membership, the MAB is excited to gain not only Cook's professional expertise but also his support for the Pamplin community as a whole.