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There's snow doubt about it, you don't want to miss these winter marketing courses!

An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors with strong emphasis on implications for developing, executing, and assessing marketing strategy. Junior standing required.

Management of relationships between buyers and sellers among marketing organizations. Organizational buying, personal selling, and relationship marketing. The buying center and buying roles, the buying situation, the purchasing role, the sales process, personal selling approaches, negotiation, power and dependence, confluct resolution, and relational exchange.

This course is designed to introduce the exciting world of marketing! The emplasis on this course will be on discovering what is marketing, the power of branding, and the influence of social media in the marketing world. Throughout the semester, we will meet with professionals from major corporations to understand the scope of their career and how much a marketing degree will benefit you.

Analysis of managerial problems in retailing establishments, including traditional and online formats. Focus is on operational problems, retail and e-retail store organization, location analysis, buying, selling, sales promotion, and merchandise handling. Junior standing required.