Broderick Turner

Biography

As an educator, Professor Turner aims to create a judgment-free, excuse-free environment where students can engage with the bleeding-edge of marketing and learn from each other. Moreover, there is an expectation of respect for all the students in every class.

When not doing research or teaching you can find Professor Turner obsessively following the NBA, swimming the butterfly, tracking down limited-edition sneakers, or cooking for his family.

Research

Dr. Broderick Turner (PhD – Northwestern University) runs the Technology, Race, and Prejudice (T.R.A.P.) Lab (jointhetrap.com) and he is also a Business in Global Society Fellow at Harvard Business School. His main research area focuses on the intersection of marketing, technology, racism, and emotion. His academic research has been published twice in the Proceedings of the National Academy of Sciences and the Journal of Marketing. He and his fellow Trappers are pushing the boundaries on understanding how race and racism underlie many consumer and managerial decisions.