PRISM In LA
November 1, 2022
A few weeks ago our PRISM Executive Team had the opportunity to travel to Los Angeles, California to engage in Digital Summit 2022. Digital Summit focuses on all things digital marketing and allows attendees to explore topics in the Metaverse, influence of data analytics over the marketplace, and top trends to boost creativity. Anna Sherrod who serves as the current Chief Marketing Officer said this, “I am always so thankful for the real-world opportunities PRISM allows me to receive while still a student at Virginia Tech!” Along with engaging with the conference, PRISM Exec and faculty advisor Donna Wertalik had the chance to spend time with alumni who currently reside at some of the largest companies in the world, including HBO Max and Disney.
PRISM is an interdisciplinary ad agency, run by the next generation of creatives, strategists, analysts and marketing mavens. As student advertisers, they have a deep understanding of the ever-changing digital landscape and keep a close eye on the latest trends. PRISMites constantly look for what’s next, allowing each of them to develop innovative, forward-thinking solutions for different clients. With a love for ideation and an insatiable appetite to learn from industry mentors and Virginia Tech’s own Donna Wertalik (faculty advisor), PRISMites are constantly working to push themselves, and the brands they build, to the next level.
Donna Wertalik, who founded PRISM several years ago, says “the opportunity for students to experience an industry conference, showcase their work, and network with top marketing professionals is why we are here…to see students soar and provide those opportunities.” If you are interested in joining PRISM, operated within Pamplin College of Business, check out their website for recruitment information. Recruitment for the agency starts in September and runs through October of fall semester annually.