Beatriz Lopez Bonetti

Biography

Beatriz Lopez Bonetti is currently a Busch School Scholar-Practitioner Fellow at The Catholic University of America where she teaches mainstream courses in marketing. She is also a  Media Fellow for The Institute for Human Ecology. She joined Catholic University in 2011 as the program director  the M.A. degree in Integral Economic Development sand has served as Director of Public Relations for the Busch School.  She  started her career in logistics, managing production and export sales within the Mills and Cardboard Division of Smurfit-Kappa Venezuela. Beatriz is also experienced  in conducting marketing and consumer research for companies like Nielsen Media Research and startups in the pro-social space.

Beatriz holds a B.S. in Business Administration from the Universidad Tecnológica del Centro in Venezuela and a M.S. (Marketing) from Johns Hopkins. Her dissertation research examines how participation in the production process influences consumer preference for do-it-yourself offerings, and how the “unboxing” phenomenon influences brand evaluations  More broadly, she is interested in the link between emotions and consumer behavior (“awe” in particular).