Eloise Coupey
Teaching Interests: Marketing Management, Marketing Strategy, Interdisciplinary Product Design, and Social Entrepreneurship
Research Interests: Online privacy, digital marketing, peer-to-peer advertising, and consumer decision making
Biography: Eloise Coupey is an Associate Professor of Marketing at Virginia Tech. Eloise holds a bachelor’s degree, with honors, from Harvard, and a Ph.D. in Business Administration from Duke. Before she began teaching at Virginia Tech she was a faculty member at the University of Illinois. She has worked as a consultant for several digital technology start-ups, and as an expert witness on legal cases focused on internet-related issues. At present, she is conducting research on consumer perceptions and strategies for managing privacy online, and the ramifications of behavioral targeting for consumer privacy.
Education
BA, cum laude, Harvard, 1983
PhD, Business Administration, Duke, 1990
Dr. Coupey has published over 40 refereed papers in marketing journals and proceedings, including the Journal of Consumer Research, the Journal of Business Research, and Psychology & Marketing.
Eloise is the recipient of numerous teaching awards, including the Holtzman Award for Outstanding Educator )2006, 2009), as well as Virginia Tech’s William E. Wine Award (2010), and the XCaliber Award for Technology-Enriched Education (2012). In 2015, she was named a Catalyst Faculty Fellow in Virginia Tech’s Institute for Creativity, Arts, & Technology. She has developed new courses in digital marketing, branding, and marketing and the public interest, and she has written a textbook for Prentice-Hall on strategic digital business.