Marketing

It's your story. own it

The Department of Marketing focuses on knowledge creation, knowledge dissemination, and faculty / student-led projects beyond the boundaries of the university to enhance marketing theory and practice. Our efforts in research, teaching, and outreach integrate conceptual and analytic tools that contribute to solving complex social and economic problems that enhance the consumer’s quality of life, health, and welfare.

SOAR in 4 Package

Marketing for Social Impact: Customer Driven Accessible AI Product Design at the Intersection of Business and Technology: Customer Driven Accessible AI Product Design at the Intersection of Business and Technology; Learn more

The Responsible Enterprise: Real Social Impact in Today's Markets and Technology (THE UNCONFERENCE): June 17-18, 2025. Virginia Tech Innovation. SCP Boutique Conference; Learn more

SPOTLIGHTS

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Marketing & Society: Making an Impact Through Experiential Learning , article Date: Mar 04, 2025 -
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American Marketing Association @VT: Where Real-World Experience Meets Community Impact , article Date: Feb 27, 2025 -
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Carmen Rodriguez- Robert Half , article Date: Nov 25, 2024 -
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The Virginia Economic Development Program (VEDP) partners with The Virginia International Trade Alliance (VITAL) along with Virginia Tech students and businesses to enrich students’ educational journey with real-world experience. , article Date: Nov 25, 2024 -
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Professor Shane Wang awarded 2024 MSI Scholar! , article Date: Nov 07, 2024 -
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Dr. Broderick Turner and Angela Yi featured on AI-Curious Podcast , article Date: Oct 14, 2024 -

NEWS

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Virginia Tech Sales Club , article Date: Apr 09, 2024 -
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Voices of Privacy: Voice Activated Devices , redirect Date: Mar 14, 2024 -
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Voices of Privacy: How to keep your biometric data to yourself , redirect Date: Feb 15, 2024 -
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Super Bowl experts: The big game, Taylor Swift's impact, a new era of ads, healthy eats, and more , redirect Date: Feb 05, 2024 -
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Dr. Bagchi Appointed Co-Editor of JCP! , article Date: Feb 01, 2024 -
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Pamplin capstone course provides management consulting for nascent DEIB firm , article Date: Dec 13, 2023 -

Our Vision

Charles Schwab Financial Planning Suite, Classroom, Class, Learning, Lecture, Listening, Teaching, Derek Klock, Associate Professor, Pamplin College of Business

Learning

Student Learning

We continue to consistently conduct and release new research built out by our faculty and students, in a widely diverse set of learning objectives and exploration areas.

Take a look at our amazing faculty

Chris Zobel, Professor, Pamplin College of Business, Business Information Technology

Research

Innovative Faculty

Our innovative faculty actively invites students at all levels - graduate and undergraduate included - to participate in, lead, study, and observe research throughout their careers as students.

Learn more about our research

Involvement

Marketing Student Organizations

Check out the organizations