Marketing

It's your story. own it

The Department of Marketing focuses on knowledge creation, knowledge dissemination, and faculty / student-led projects beyond the boundaries of the university to enhance marketing theory and practice. Our efforts in research, teaching, and outreach integrate conceptual and analytic tools that contribute to solving complex social and economic problems that enhance the consumer’s quality of life, health, and welfare.

SOAR in 4 Package

Winter 2024 Course Offerings: For students who are looking to catch up, or simply want to get ahead, Winter session is for you! Take a look at the MKTG course offerings over a three-week period. If you have questions about enrolling, contact the Marketing Department at (540) 231-6949.; Learn more

Introduction to AI in Marketing: Interested in learning how AI impacts the marketplace?; Learn more

SPOTLIGHTS

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Professor Shane Wang awarded 2024 MSI Scholar! , article Date: Nov 07, 2024
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Dr. Broderick Turner and Angela Yi featured on AI-Curious Podcast , article Date: Oct 14, 2024
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Marketing Advisory Board Member Ivy Bryant Leads Safe Swimming with Sickle Cell Camp! , article Date: Sep 24, 2024
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Sally Steppling, account manager of PRISM , article Date: Sep 13, 2024
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Assistant Professor Boya Xu wins American Statistical Association (ASA) Doctoral Dissertation Research Award! , article Date: Aug 23, 2024
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Virginia Tech Students Travel to Dubai! , article Date: Aug 16, 2024
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Grayson Lawrence: Graduate Assistant , article Date: May 13, 2024
- tag: Student
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Sadie Jeter: Marketing Department Associate , article Date: May 01, 2024
- tag: Student

NEWS

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Virginia Tech Sales Club , article Date: Apr 09, 2024
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Voices of Privacy: Voice Activated Devices , redirect Date: Mar 14, 2024
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Voices of Privacy: How to keep your biometric data to yourself , redirect Date: Feb 15, 2024
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Super Bowl experts: The big game, Taylor Swift's impact, a new era of ads, healthy eats, and more , redirect Date: Feb 05, 2024
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Dr. Bagchi Appointed Co-Editor of JCP! , article Date: Feb 01, 2024
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Pamplin capstone course provides management consulting for nascent DEIB firm , article Date: Dec 13, 2023

Our Vision

Charles Schwab Financial Planning Suite, Classroom, Class, Learning, Lecture, Listening, Teaching, Derek Klock, Associate Professor, Pamplin College of Business

Learning

Student Learning

We continue to consistently conduct and release new research built out by our faculty and students, in a widely diverse set of learning objectives and exploration areas.

Take a look at our amazing faculty

Chris Zobel, Professor, Pamplin College of Business, Business Information Technology

Research

Innovative Faculty

Our innovative faculty actively invites students at all levels - graduate and undergraduate included - to participate in, lead, study, and observe research throughout their careers as students.

Learn more about our research

Involvement

Marketing Student Organizations

Check out the organizations