Summer 2020 Course Offerings

This summer session 2020, the Department of Marketing will be offering the following courses online: 

• MKTG 3104 CRN 63327 Marketing Management (Session One: May-July)
  Study of the marketing process from a macro and management viewpoint. The macro viewpoint includes the role of marketing in society. The management viewpoint includes the product, distribution, promotional, and pricing decisions.
• MKTG 4204 CRN 63328 Consumer Behavior (Session One: May-July)
  An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors with strong emphasis on implications for developing, executing, and assessing marketing strategy.
• MKTG 4304 CRN 64631 Marketing Communications (Session One: May-July)
  Theory and application of an organization's marketing communications function. Includes traditional and digital channels. Development of a marketing communications plan, situation analysis, setting communication goals, creating message strategy, implementing the strategy using promotional mix variables, planning traditional and social media, and determining the communication budget.
• MKTG 4554 CRN 63332 Buyer-Seller Relationships (Session One: May-July)
  Management of relationships between buyers and sellers among marketing organizations. Organizational buying, personal selling, and relationship marketing. The buying center and buying roles, the buying situation, the purchasing role, the sales process, personal selling approaches, negotiation, power and dependence, conflict resolution, and relational exchange.
• MKTG 4354 CRN 63329 Mktg Chnl & Lgst (Summer Two: July- August)
  Management of the firm's distribution function. Study of the structure, functions, interactions, and activities of marketing channels. Analysis and development of integrated physical distribution and logistics systems for the firm.
• MKTG 4754 CRN 63333 Strategic Marketing (Summer Two: July-August)
  An integrative course in marketing policy and strategy, employing comprehensive case problems in the formulation of marketing action programs and business policy. Any one of the following Marketing prerequisites--4304, 4354, 4554--may be taken concurrently with 4754.

Students who wish to obtain course credit for an internship will need to contact Brian Collins (collinbr@vt.edu) to have the internship approved.