Paula Darling

Biography

Paula Darling is the CEO of Applied Performance Analytics Corp. Her company focuses on the financial services, higher education, compliance, and portfolio management sectors. She has 25+ years of experience working with enterprise-level corporations and institutions performing process analysis, developing software platforms to aggregate and analyze data, and creating visualizations for presentations and decision-support. Her business research experience spans contexts such as corporate performance assessments, credit and lending operations, and corporate acquisitions. She has also served as VP, Risk Management and Acquisitions at GE Capital, and COO and Portfolio Manager for EduCap, an education finance lender.

Paula holds a bachelor's degree from Auburn University, a MBA from Averett College, and has taken post-graduate courses at Cornell University for a certificate in strategic financial reporting. She has been an instructor in business and analytics for 18 years and has taught undergraduate and graduate classes at Columbia University, University of Maryland and Marymount University. Her research interests lie in consumer financial decision-making, factors underlying choice of debt-mitigation strategies, and institutional risk and credit  policy.